1. 1. Beklijvende verhalen missen hun doel niet Hoe maak je ze?
2. 2. Guido Everaert @guidooohh guidooohh@gmail.com
3. 3. Branded Content is egocentric Brand Marketing, a Content Brand takes an Audience-First Approach
4. 4. Great stories happen to those who can tell them (Ira Glass)
5. 5. Create, Engage, Build Trust
6. 6. Oral tradition: The Power of Stories Values Knowledge Transfer Being Remembered
7. 7. Content Audience Story Telling
8. 8. A Description of Events Connected In a stand alone way With a structure Containing narrative elements
9. 9. Storytelling, en ons mama Granny taught us everything!
10. 10. Make me Care Emotional Rational - Esthetical
11. 11. Astonishment Connection - Opportunism Routine & Improvisation
12. 12. Structure
13. 13. Amazement Opportunism Connection Routine & Improvisation
14. 14. Purpose
15. 15. Recruitment & Organisations
16. 16. First blood
17. 17. Past Future Success Failure The voice, the narrative
18. 18. Hands-on or read a book about it