Project Welcome Home on social media

How to best engage with your community on social media

1.28 Billion Facebook users

255 Million Twitter users

75% of JCC members have smartphones

“Though social media has been embraced by younger active-duty troops, older veterans are

the largest users of VA sites such as Facebook. “

40% of veterans using VA Facebook pages are 45+

9% are younger than 25.

Brandon Friedman VA's director of online communications

What do I post?

•  80% Jabs – Sharing stories through micro-content,

originally curated

•  20% Hooks – Event promotion (Veteran’s Day programs,

July 4th programs, Vet Togethers, etc)

Share Stories

“Veteran of the

Day”

Share Stories

Relevant National

Days/Weeks

Share Stories Storyboards

Share Stories Trends

(such as TIL, TBT)

Share Stories Curate relevant news

Share Stories Event photography

Best Practices

•  Curate good content. •  Ask questions. •  Ask for users to share. •  Engage in discussion. •  Dedicate time to social media.

Curation Suggestions

•  Google alerts •  Follow fellow pilot program JCCs •  Event photography •  Story gathering project

Event Promotion

”Sign up now”

Event Promotion

Facebook Events

Be searchable

Questions?

jcca.me learn, share, and grow

Dedicated space for Project Welcome Home materials.

Coming soon •  Marketing

resources •  Training materials •  Best practices

Questions?