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An exploration of institutional transformation to make the Santa Cruz Museum of Art & History a more community-driven, dynamic, successful organization. Honest successes and challenges along the way.
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OPENING UP THE ARTS
Nina Simon @ninaksimon Santa Cruz Museum of Art & History
HI. MY NAME IS NINA, AND I WANT TO CHANGE MUSEUMS.
photo by muckster on Flickr
photo by underdutchskies on Flickr
photo by geemo88 on Flickr
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participation
social bridging
experimentation
visitors cash
2010-2011
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2012-2013
NOTE 1:A REVOLUTION IS NOT AN EXERCISE IN CONCENTRIC CIRCLES.
I'm closer to the stodgy traditional museum supporter than to the audiences you are currently trying to reach, but I strongly support your outreach and attempts to involve new communities. It is precisely because of that outreach that I finally became a museum member last year. There was no reason to do so before, since the museum was doing nothing. I still have little occasion to go to the museum, but I'm willing to support it as an important community resource.
NOTE 2:FOCUS ON WHAT MATTERS.
NOTE 3:BE RIGOROUS.
We produce programming
Our mission is achieved
(therefore give us money)
BRIDGING
BONDING
EMPOWERING
NOTE 3:EXPLOIT YOUR DISTINCTIVENESS.
NOTE 5:DON’T QUIT.
The average scientist, so far as I can make out, spends almost all his time working on problems which he believes will not be important and he also doesn't believe that they will lead to important problems.
-Richard Hamming, “You and Your Research,” 1986
[
your turn
OPINIONS/ @NINAKSIMON