STUDY SESSIONOCTOBER 29, 2015

Naming of City Buildings, Rooms, and Facilities

EXISTING POLICY On April 1, 1998, the City Council revised the City of Corona’s

Criteria for Naming City Parks and/or City Recreational Facilities (Resolution 98-24).

The Parks and Recreation Commission was tasked with making naming recommendations to the City Council based on the following criteria:

1. Street names on which the parks are located2. Spanish surnames;3. Names of early Corona settlers;4. Names of deceased war veterans of Corona;5. Names that reflect Corona’s heritage.

PURPOSE OF THIS STUDYCurrent policy does not address the naming of City facilities as it relates to donations of land or money. This study considers common guidelines associated with such naming by a review of:

Other cities’ policies; Consistent criteria within those policies; Other policy considerations; Contribution levels; Potential areas for recognition; and Existing “named” facilities in Corona.

Cities Researched for the Study

EncinitasFontanaHuntington BeachRancho Cucamonga RiversideSeaside

Common Criteria

A number of cities have developed policies governing the naming of city-owned facilities resulting in a few general criteria including:

Must be consistent with City’s mission, vision, and values; Avoid associations with tobacco or alcohol companies; Avoid associations with companies/organizations engaged in

controversial enterprises; Protect the City’s right of refusal; Establish the City’s right of revocation; It is best to name “new” facilities; and Only one facility may be named for a donor/contributor.

Other Considerations

Additional considerations to guide the facility naming process include:

Naming site amenities or furnishings is the more common practice;

Acknowledgement as an alternative to naming rights; and Requires significant financial contribution to

development/renovation project; or Requires significant financial contribution for property

acquisition or the donation of project land.

Levels of Financial Contribution

Generally mandates no less than 50% of the value of the property, capital construction cost, improvement, or ongoing maintenance. Tiered contributions option:

51% financial contribution = naming rights for 10 years, 75% financial contribution = 20 years, 100% financial contribution = naming rights in

perpetuity.

Areas for Possible Recognition

Open space (parks and trails)Recreation facilities (community centers,

senior centers, and other buildings used for recreation purposes)

Recreation amenities (rooms, ball fields, picnic areas, patios, playgrounds) This policy does not address site furnishings (picnic

tables, benches, etc.)

Existing Named/Associated Corona Facilities

Citrus Splash Pad (Citrus Park) Vasquez Family

Roger Miller Tot Lot (Rimpau Park) Miller Family

Buena Vista Park Playground Rotary Club

Dr. Herman Tot Lot (Santana Park) Corona Partners for Parks & Recreation Foundation

Recommendation

It is recommended that the City Council:• Provide direction regarding revision of the

City of Corona’s Criteria for Naming City Parks and/or City Recreational Facilities to include naming/renaming a park or facility as a result of a monetary or land donation for the acquisition, development, renovation, or maintenance of said park/facility.