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Learn how to overcome negative publicity when it affects your non-profit. Emphasis on non-profit fundraising strategies and publicity for rescue missions throughout the United States. Brewer Direct is a full service, national direct marketing agency located in Monrovia, Ca.
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Presented byTadd SuttonVice President/Client ServicesBrewer Direct, Inc.
Definition of Crisis Management
The effort taken by a mission to communicate with the public and stakeholders/donors when an unexpected event occurs that could have a negative impact on the Mission’s reputation, finances, or public safety.
Your Reputation Is Everything!
BEST PRACTICE #1
BEST PRACTICE #2
A crisis plan is a detailed
document that provides
management with a "general" methodology to handle "general"
crises.
BEST PRACTICE #3Build Your Team
BEST PRACTICE #4Manage Your Messages
BEST PRACTICE #5Engage Social Media
5 BEST PRACTICES
1.Submit it to God2.Develop a written plan3.Build your crisis management team4.Include social media in your plan5.Manage your key messages
Always remember:
"When you hear the thunder, it is too late to build the ark."
Conclusion:
“The Will to Prepare is More Important than the Will to
Win.”
Tadd SuttonBrewer Direct, Inc.
Vice President/Client Services
www.brewerdirect.como. (626)359-1005c. (213)247-9453
