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Denmark update 2016Naples meeting, Den Haag, May 11th 2016
// Mikkel ChristoffersenProject manager, eReolen
Short history of eReolen
2011-12• eReolen opens with
aid from the ministry• All libraries and all
publishers participate• Model is one-copy
multiple-user• Price tiered based on
age (time of publ.)• Big Publishers pull out
2013-14• Big publishers make
their own portal EBIB• One-copy one-user• eReolen keeps on and
EBIB languishes then closes• Negotiations to re-
fusion with a hybrid model• Deal signed
2015• Hybrid model works• Huge success• eReolen promotes the
back catalogue • Bestsellers suffer(!)• Audio books explode
for real• Many big publishers
are worried again
2016• 5 of the 6 biggest publishers pull
out. The biggest digital publisher (Lindhardt & Ringhof) stay!• The big publishers are in-fighting
over digitisation. eReolen and Copenhagen collaborates w. L&R.
• They pull out of audio books too• They lobby politicians to either
enforce ”one model fits all” or preventing libraries from having e-books altogether• eReolen loses 3,000 e-books and
1,000 audio books or 25% and 20%• We’re now looking to re-negotiate
– again!
Lending models1. One-copy one-user: We have four loans
per license. Purchase and management is national as are the reservation queues.
2. One-copy multiple-users: The bread and butter of our platform. Fixed prices based on age or length of audio book and there are local restrictions.
3. Free-for-all: We pay once for all or part of a publisher’s catalogue. It is then free to loan for everybody without local restrictions.
• License: Retail price divided by 4
• From €1.50 to €2.00 and €2.00 to €2.50 for audio books
• For 2016 we’ve paid €800,000 up front. Per loan it’s much cheaper
Current compromise• eReolen acknowledges that publishers need to protect their markets;
especially for new titles while publishers acknowledge that eReolen does not want the license model as the major model.• Most new titles are put in a license model for the first 6 months, then moved
to a click model. Some start in the click model right away, a few exceptions never leave the license model.• Publishers can withhold titles for whatever reason to a reasonable degree• Licenses have 4 loans. The price of the licens is retail price. Licenses are
bought nationally; loans distributed locally.
E-books: loans and titles
Audio books: loans and titles
Jan.-Apr. 2016: Unique users and loans
Unique titles loaned
We loan out more titles than are available … ;)
Popular titles’ share of loans
Users and their number of loans
E-books’ age vs. loans
Loans pr. age Catalogue pr. age
Audio books’ age vs. loans
Loans pr. age Catalogue pr. age
Models
The effect of the one-copy one-user model
Gender and media (Cph.)
Loans and time of day (Cph.)
Loans pr. borough (Cph.)
Age, gender and media (Cph.)
User survey 2016
Consultant Trine-Maria Kristensen• 935 users answer a questionnaire• Focus groups with <30 yo. and
>30 yo. users resectively as well as non-users in two cities• Focus on use and evaluating the
service and the promotion, use of social media and communication in general
”What else do you use?”
23%
16%
14%11%
8%
7%
7%
6%8%
Bruger du andre bog – eller litteraturwebsider?
Litteratursiden.dkMofiboGoodreadsSaxoStorytelAmazonRiidrBibliotek.dkAndet
Kommercielle aktører53%
Biblioteksservices32%
Goodreads 15%
Opsummeret
Thank you
Mikkel ChristoffersenSenior adviser, Copenhagen Libraries
[email protected]. +45 2049 1885