2016 MSAE Member Data and Publications Stats

Fast Facts

MICHIGAN SOCIETY OF ASSOCIATION EXECUTIVES

I get the full value of my MSAE membership in the publications alone. The weekly email updates, Association Impact Magazine and MSAE’s website are packed with the content association managers need the most. I read these resources regularly because they provide critical tools for MICPA .

Peggy Dzierzawski, CAE, President and CEO

Michigan Association of CPAs

Did you know associations represent most industries, from potatoes to homebuilders to physicians? Take a second to think of an industry and I bet there’s an association for that! There’s even an association for associations — MSAE is proud to be Michigan’s.

We are the go-to resource for over 300 of these highly influential organizations and 250 supplier partners throughout the state. MSAE’s publications represent the most effective, inexpensive way to directly communicate with the highest concentration of your future customers and through them, you will gain access to their membership as well.

Our members are engaged and ready to support suppliers who are invested in association success. Keep reading to learn more.

BY THE NUMBERS | MEMBERSHIP BREAKDOWN

Over 300 associations and nonprofit organizations are members of MSAE. That’s 60% of all staffed associations in the state of Michigan.

Our members serve a vast variety of industries and professions. The majority of our members can be classified as philanthropic, professional or trade organizations.

Of our 300+ member associations, we have over 1700 individual members from those organizations who receive our publications. They in turn serve nearly 13 million individuals in Michigan and throughout the country.

13 Million1700+

Associations/nonprofits members. That’s

%60

Professional

Trade

Philanthropic

69%

8%

28%

organizational classifications

Chief Staff Executive - 20%Meeting Planner - 14%

Technology - 6%Administrative Assistant - 10%

Marketing/Communication - 13%Finance - 8%Other - 18%

Government - 13%Relations

Chief Staff Executive - 20%

Meeting Planner - 14%

Technology - 6%

Administrative Assistant - 10%

Marketing/Communication - 13%

Finance - 8%

Other - 18%

Government Relations - 13%

Don’t let our name fool you. Our 1700+ members perform a variety of job functions.

of all staffed Michigan associations

300+

$5.3 BillionMichigan associations have purchasing power. With assets of over $11 billion, they have spent

on talent development alone. Five common areas of spending are meetings and events, technology, lobbying, legal/accounting and advertising/promotion.

Under $1 Million Budget $1 Million - $9 Million Budget Over $9 Million Budget

53% 38% 9%

Our members can be found throughout the state. The largest concentrations are in the Lansing, Detroit and Ann Arbor areas.

National Associations

Local Associations

State Associations70%17%13%

In terms of our membership, their annual budgets can range from under $100,000 to over $70 million. Below is the percentage of membership in three budget categories.

Though our members are primarily based in Michigan, their associations can represent members locally, statewide or nationally.

ANALYTICS | PRINT PUBLICATIONS

®AS

SOCI

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N

Rising Leaders16 Rising Leaders16

OUR INDUSTRY’S RISING STARS

MSAE1350 Haslett RoadEast Lansing, MI 48823

MSAE.ORG | July/August 2016

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ASSO

CIAT

ION

Rising Leaders16 Rising Leaders16

OUR INDUSTRY’S RISING STARS

MSAE1350 Haslett RoadEast Lansing, MI 48823

MSAE.ORG | July/August 2016

Association IMPACT magazine is one of MSAE’s top member benefits. This bimonthly magazine features unique and relevant content that informs our membership about legislation, policies, best practices, case studies, etc. that can have a direct impact on their personal and professional success. Association IMPACT is the only Michigan publication for association decision-makers.

ASSOCIATION IMPACT® MAGAZINE

Print CirculationOnline Circulation

Total CirculationReaders-Per-Print Copy

950 (includes SAEs around the nation)170026501.5

The annual Membership Directory is a networking tool our members use to connect with over 1,700 of their fellow association and supplier members. Association members often turn to the Buyers Guide section of the directory to find vendors who understand the unique needs of associations and non-profits organizations. The Buyers Guide is also available online. Vendors listed in the Buyers Guide must be members of MSAE.

MEMBERSHIP DIRECTORY

DistributionReaders-Per-Print Copy

9501.5

Association IMPACT magazine is a must read for Michigan association executives and their staffs. I share my copy of the magazine with my staff as well as any board members who I believe will benefit from the articles.Chuck Hadden, CAE, President & CEO

Michigan Manufacturers Association

I receive literally a hundred or more emails a week that need to be read and answered. There are dozens more that I immediately categorize into my “delete” pile. This is NOT true with Update. Each week, MSAE provides breaking news and information on a timely basis — making it a must read!Diane Kay Bollman, CEO

Michigan College of Emergency Physicians

ANALYTICS | ONLINE PUBLICATIONS

Update is a weekly e-newsletter that breaks through the clutter. The e-newsletter helps members stay in the know with news about fellow members, upcoming programs and job postings. It also informs them of industry trends and relevant legislation and policies affecting the overall association industry.

UPDATE E-NEWSLETTER

SubscribersOpen Rate

Click Through Rate

167533.5%12%

The newly redesigned MSAE.org is the #1 online resource for Michigan’s association professionals, no matter the industry they serve. From professional development opportunities and national certification prep programs to networking opportunities and business solutions, the site hones in on what matters most to the association community overall.

MSAE.ORG

Monthly VisitsMonthly Unique VisitsPageviews-Per-Month

5000240014500

Do you have questions or want to create a custom advertising experience? Contact Kathy Backus or Shawnna Henderson to get started.

Please note the rates, dimensions and deadlines are in a separate document. Email Kathy or download the media kit at msae.org/advertise.

Kathy BackusAdvertising Sales RepresentativeMichigan Society of Association Executives

P: 989.330.1191E: backus@msae.org

Shawnna HendersonMarketing and Communications ManagerMichigan Society of Association Executives

P: 517.332.6723E: henderson@msae.org

CONTACT US

Associations collectively reach more people than the population of Michigan. That’s because most professionals belong to more than one association. MSAE’s online/print publications and staff are often one of the first places our members turn. If you are marketing to association professionals then you should be marketing through MSAE.

Cheryl Ronk, CAE, CMP, FASAE

Michigan Society of Association Executives