KOLKATA

KOLKATA- THE CITY OF JOY

• Kolkata the cultural capital of India .• It has a population of approx 5 million with the

different community living peacefully.• Internationally acclaimed people like Swami

Vivekananda, Rabindra Nath Tagore, Mother Teresa and many others have called Kolkata their ‘home’.

• The people of this city have always been sensitive towards social issues since pre-Independence.

SCOPE OF FUNDRAISING IN KOLKATA

• Since it is one of the fastest growing metropolitan cities in India , people are ready to support a particular noble cause.

• People are more inclined towards the emotional side in their behavioral patterns hence are easy to connect.

• People are less apprehensive about the proper functioning and transparency in terms of the functioning of an NGO.

PERFORMANCE IN 2013

• TARGET 2013 : 850 CS

• ACHIVEMENT : 640 CS

CITY PROGRESS

BUDGET CS FOR 2014

ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET

1000 127 873 12.7 % 873

PERMISSION AND BULK CS

ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET

600 70 530 11.6 % 530

STREET ACHVD TILL DATE BALANCE ACHIVEMENT % REMAINING TARGET

400 57 343 14.25% 343

Plan of Action (Permission)• Remaining No. to be achieved from

permission- 530• Given below the following steps to

ensure the remaining no. for this year

• Step 1. • Dividing Outreach venue in 5

different sectors. • 1.Business Park• 2. IT Sector• 3. BPO• 4. Shopping Complex• 5. Others ( Bank, Society, exhibition

etc)

• Step 2• Enlisting or getting a list of all the sectors through various means• 1. Google• 2.JustDial• 3.Visiting Cards• 4.Yellow Pages• 5 Existing Data• Step 3• 3.Approaching all of these sectors and ensuring that we get permission from each

sector on monthly basis(It will not only help ActionAid in raising funds diversely but also ensure that we are reaching out to people from different sectors or other walks of life too .

• Step 4• 6.Nurturing or cultivating strategies – to maintain good relationship with those

companies who have stopped giving us permission because of some unknown reason.• Identifying those reasons and engaging them by developing partnerships with them, or

exploring new ways (like activities without fund raising, Street Play, Quiz Competition, Mural painting etc) to secure their long-term interest in ActionAid

• Step 5• Weekly and monthly reporting for Permission Coordinator.

Plan of Action (Street)• Remaining No. to be achieved-343 • Identifying 10 location for street

fundraising, zone wise across Kolkata.

• Working on D2D,O2O and industrial area

• Fundraising along with activities with a synergy of ActionAid’s Campaign

• Working on References• Weekly and Monthly Reporting by

the TLs

FR Innovation

• Events Based Fundraising

• HNI Fundraising• Road Trip (Travelling

Team)• Internal Competition• Mass Presentation at

SME.• INTERNS

Cost Vs. Income in 2013

• COST

• 31,77,699

• Income

25,81,905

123.8 %

Corporate funding received

• 47 Bulk Child Sponsorship received from IMRB ,In the month of JANUARY 14

Branding of ActionAid

Some photos of branding

Way Forward – Plans till Dec 2014

• Till now achieved 47 BULK CHILD SPONSORSHIP

• Expecting around 100 Support through bulk child sponsorship from L&T .

THANK YOU

THE TEAM AVTAR