Social Media TrainingDevelopment Workshop Staff

presented by

Kamal D'Nigel, Robin KoningLuanda, Angola January 7 & 14, 2015

www.digitaltalks.info/best-social-networking-websites-to-drive-traffic-for-your-business

The Global Top Social Media Platforms of

2014

www.infographicspedia.com/top-social-networking-sites-2014-active-users-infographic

Our Users: Web & Social

Google Analytics was implemented to track DW's website traffic starting in

September 2012

Who are our users?

Gender of users: 54% Male vs 46% Female

Age of users: majority are 24-34 years old

Global overview: location of users

Location of Users: Top 10 Countries

Location of Users: Top 10 Countries

New Visitors (57%) to website vs Returning Visitors (42%)

Goal is to increase returning visitors = an engaged user base

Behaviour: Devices

Behaviour: Mobile and Tablet Device Info

Where on the internet is traffic is coming from (“user acquisition”):

And good news: website traffic is growing

Website Traffic from September 2012 to November 2014

Top Ten Website Traffic Sources: October 2012 to May 2013 (8 months)

Social Traffic: October 2012 to May 2013 (8 months)

Top Ten Website Traffic Sources: As of November 2014

Social Traffic: As of November 2014

Social User Flow (where users go on DW website)

Top 10 Pages on DW Website

Social drives traffic

Organizations use social media traffic to:

*Raise public awareness of causes*Raise funds for causes

*Reach new audiences and supporters*Build a community of passionate champions

*Get people to take real-world action*Advance the organization's mission

www.digitaltalks.info/best-social-networking-websites-to-drive-traffic-for-your-business

SOCIAL MEDIA TRAINING PART 2

Focus on Twitter

Basic Social Media Guidelines

When sharing content created by DW, attribute it to @DWAngola (same with other organizations, eg @Unicef)

Be a professional: accurate and factual

If you are unsure if content is appropriate, consult with colleagues. We are here to learn from one another!

If you make a mistake, admit itand correct it as soon as possible (“Here is the correct URL...”)

Remember: Twitter is very public!

Twitter is a vey public space. You only have 2 options—to be completely public or completely private. But very few people choose to be completely private.

In contrast, Facebook has lots of options that allow you to only share info with your 'friends'

Social Media TipsDW has great stories. Share them!

Deliver posts that educate, entertain, inspire, inform

Deliver posts that lets users understand what DW does

Use good quality images on social media to increase engagement

Deliver content consistently

Add a photo to your user profile

Use a hashtag (#) that is easy to spell and remember

Use simple language in your posts

Check your spelling

Check that your links work

DW Staff who are now tweeting

Let's look at tweets by:

@Leonardolumbong

@AdaoAdriano1

@Tkussita

@Dominixi2011

Twitter Terminology Username (@DWAngola) Tweet Retweet (RT) Favourite Follow / Followers Reply Hashtag - #ebola, #WorldToiletDay, Direct Message (DM) Block URL Shorteners (www.bitly.com)

DW Hashtags

#DWAngola #Angola #Luanda

#água #watsan #housing #Cacuaco

#casa #CazengaForum #saúde

#pobreza #transporte #educação

#water #Viana #chuva

Tweeting DW news

-What hashtags? Usernames to include?

Example ANGOP article on a Huambo project:

http://www.portalangop.co.ao/angola/pt_pt/noticias/reconstrucao-nacional/2015/0/3/Huambo-Projecto-habitacional-concluido-Abril,cc0b7d53-ca0e-42f1-88a6-6026a8f726cd.html

'Cause Days' on Twitter-Select which days are important and relate to DW

-Prepare your content (photos, stats, links) in advance

http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns

EXAMPLE OF USING HASHTAGS ON TWITTER #WorldToiletDay

Cause Days

a

@WHO Hashtags the World Health Organisation

#AskWHO

#StopViolenceNow

#Ebola #NoMoreEbola

#health

#endpolio

#HealthForAll

Example: How @WHO Engages Users on Twitter

Twitter is now a primary news channel for a number of international organisations. For example: In 2014, the World Health Organisation (@WHO) decided to go "Twitter first. Twitter comes before the web and before press releases...

It's one of the most effective ways for us to reach our target audience, including journalists, academics and public health specialists."

-Gregory Hartl, Head of News & Social Media, WHO

@WHO uses “Twitter first”

EXAMPLE: How @GuardianCareers Engages Users on Twitter

The Guardian (UK) newspaper's Careers sections (@GuardianCareers) holds a

regular Twitter chat where people can tweet questions using the hashtag #CareersQA

https://twitter.com/search?q=%23CareersQA&src=typd

EXAMPLE: How @REFUGEE Engage Users on Twitter

The UN Refugee Agency (UNHCR) chose a Twitter handle that does not use the agency's acronym. They chose to use @Refugees instead.

They use twitter to tell stories about refugees

They encourage all field officers to tell the stories of the refugees they work with using social media.

They are still reaching their primary audience of policymakers but are also reaching out to a new group of people who do not know very much about these issues and who we'd never have reached with traditional media.

Social media content ideas

Retweet @DWAngola

Create a content calendar around your projects

Every two weeks focus on just one or two hashtags

Use the power of Cause Awareness Days (#WorldMalariaDay, #PeaceDay, #WorldWaterDay)

Photo sharing contests

Suggest Friday Debate topics and/or speakers

Live tweet the Friday Debates or Urban Debates

Q&A on Twitter with DW staff

Your ideas?

Twitter Users By Language

DW on Facebook

DW on YouTube: Popular uploads

OTHER PLATFORMS

Remember to join DW online!

Follow @DWAngola on Twitter twitter.com/DWAngola

Like DW on Facebook facebook.com/DWAngolaCEDOC

Add DW on LinkedInlinkedin.com/company/development-workshop