I’M ON FACEBOOK

NOW WHAT?

Meredith Lewis

December 18, 2014

USCJ Family Engagement Network

PERVASIVENESS OF SOCIAL MEDIA

Facebook commenting has created conversation between bloggers and

readers

Technology posts comments both to our site and to a readers profile/friends’

feeds

You’re A Good Mama

• 245 Comments

• Hashtag still in use

Can A Christian Mother Raise a Jewish Child? Yes, but it’s complicated

• Author interaction. Learned her full story

Mi Sheberakh

158 comments

Individuals prayers for friends/families

Looking for a connection

WHY DO YOU USE SOCIAL MEDIA?

Stay in touch with family and friends

Photos, videos, life updates

To learn

News stories, articles, viral content

Get advice

Crowdsource

Support

Happy birthday, new baby, get well

WHY SHOULD SYNAGOGUES USE SOCIAL MEDIA?

Stay in touch with family and friends

Share “life events” of synagogue

To learn

News stories, articles, viral content

Get advice

Crowdsource

Support

Happy birthday, new baby, get well

INDIVIDUAL VS. ORGANIZATIONS

Who should be the “lead” voice?

Play off of strong, likable personalities.

Don’t force it.

People are transient.

People can’t do it alone. They are the change

agents, but need amplification of institution

Either way, imagine the personality of the poster

and define it.

3 TALKING POINTS

Below are three mistakes or areas that we can all

refine.

• Talking only to yourself

• Talking only about yourself

• Talking only to the people you know

TALKING ONLY TO YOURSELF

Get your message out on other channels

Seek out places where local parents find information

• Local parenting boards/websites

• Facebook groups

• Mommy Poppins, Macaroni Kids, Red Tricycle,

Hulafrog, Timeout, Koddler, etc.

Focus on what’s active and what people actually use

Ask lay leaders and allow them to help

TALKING ONLY ABOUT YOURSELF

Post content to encourage likes, comments and shares

Increases engagement rate

Find sources people love

• Kveller

• Tablet, MyJewishLearning, niched-Jewish content

• Parenting sites such as Scary Mommy or a local blogger

• Local issues that matter

Facebook favors publishers & strives for actual “newsfeed”

TALKING TO ONLY THE PEOPLE YOU KNOW

Avoid jargon

• Redefine what jargon is based on the channel

Basic welcoming principles apply here too

Avoid repurposing if it doesn’t fit when possible

• Posting flyers and emails to Facebook

• Stock images when actuals exist

Remember the friends of friends Facebook rule

FAQS

Where do they click to? Your website

• Updated and intuitive

• Can they sign up, follow?

• Do what you can well, don’t overreach

Do I reach all my fans? No

Should you pay to boost? Probably not

What’s next? Instagram

If you think of “social media” your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies that do exactly that under the umbrella of their brand.

Mikołaj Jan Piskorski, Harvard Business School http://www.forbes.com/sites/steveolenski/2014/03/17/social-media-and-branding-a-one-on-one-with-a-harvard-business-professor/

MORE RESOURCES

Connected Congregations from Darim Online

http://www.slideshare.net/darimonline/connected-communications

http://connectedcongregations.org/resources/

Allison Fine

http://allisonfine.com/

Beth Kanter

http://www.bethkanter.org/