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ICAWC 2014, Istanbul - Stephen Pidgeon's presentation on how to appreciate and love your donors.
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How to love your donors (to death!)
1
Stephen Pidgeonwww.stephenpidgeon.co.uk
• Three amazing facts that should change your
fundraising for ever
• Four simple ways to love your donors
• And all that in just 30minutes!!!
Today…
Fact 1
…from excellent research by Jen Shang and Professor Adrian Sargeant in 2009 - 2011
Social information increased giving from new members (Number of Callers = 317)
Jen Shang and Adrian Sargeant 2009 - 2011
Boundaries?
Jen Shang and Adrian Sargeant 2009 - 2011
Similarity Matters (Mary vs.Tom, she vs. he)
‘Identity’ can be expressed in all sorts of ways: faith, where you live, age, work, pets, views….
Jen Shang and Adrian Sargeant 2009 - 2011
Their social network matters
Jen Shang and Adrian Sargeant 2009 - 2011
• Americans use nine adjectives to describe a moral person:
• Kind, caring, compassionate, helpful, friendly fair, hard-working, generous and honest
Professor Jen Shang…
Fact 2
Behavioural Insights Team (2013) ‘Applying behavioural insights to charitable giving’. Cabinet Office/Charities Aid
Foundation, London.
Fact 3
Figures in August this year from The Royal British Legion, with their kind permission
Some key figures for you…
• Three amazing facts that should change your
fundraising for ever
• Four simple ways to love your donors
• And all that in just 30minutes!!!
Today…
• Telephone them to say thank you
4 simple ways to love your donors
• Telephoning to thank a new supporter…• …increases Revenue Retention by:
• 40%• Instead of $75,000 in Year 2…• …you would have $105,000
Research has shown…
Donor-Centred Fundraising Penelope Burk, Chuck Longfield (Blackbaud) cited it SOFII
For the cost of around $8,000
• Telephone them to say thank you• Ask them for their views
4 simple ways to love your donors
Research gives useful information on each supporter’s attitude
• Telephone them to say thank you• Ask them for their views• Get them to campaign for you
4 simple ways to love your donors
Two bits of INCREDIBLE news
Every charity…
• …has something it needs to shout about!
• Telephone them to say thank you• Ask them for their views• Get them to campaign for you• Remember key anniversaries
4 simple ways to love your donors
• Telephone them to say thank you• Ask them for their views• Get them to campaign for you• Remember key anniversaries
4 simple ways to love your donors
• Two amazing facts that should change your
fundraising for ever
• Four simple ways to love your donors
• And all that in just 30minutes!!!
Today…