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Design Thinking ChallengeUX, Design & Customer Engagement
Toronto : March 2017
Welcome
University of GuelphM.J. D’Elia
Librarian / Manager
Facilitator / Instructor
What is design thinking anyway?
Empathize Define Ideate Build Test
Design Thinking Framework
Talking about design thinking is nice.But doing design thinking is better.
The Wallet Project
Design Thinking Challenge
Ready?
Let’s go.
Workbook (p.1)Instructions
Design the ideal wallet.
Time: 3 min
DiscussionHow did that feel?
DebriefThat was NOT design thinking.
That was traditional problem solving.
Let’s start overForm a pair (Partner A + Partner B)
Partner A = longest hair
Today’s ObjectiveDesign something useful and meaningful for your partner.
People first (not products).
Empathize
Workbook (sections 1 + 2)Task
Gain empathy through interviews.
Workbook (section 1)Interview: Instructions
Interview your partner. Take notes.
Switch roles.
Workbook (section 1)Interview: Hints
Have your partner to show his/her wallet
When do they carry it?
Which cards are most important?
How long have they had it?
Workbook (section 1)Interview: Note Taking
Record things that are surprising / interesting.
When does the wallet work as designed?
When is it sub-optimal?
Workbook (section 1)Interview: Go!
Interview your partner. Take notes.
Switch roles.
Time: 4 min x 2 = 8 min
Workbook (section 2)Dig Deeper: Instructions
Conduct a follow-up interview. Take notes.
Switch roles.
Workbook (section 2)Dig Deeper: Hints
Look for stories, feelings and emotions.
Ask why? (a lot)
Forget the wallet. Find out what your partner cares about.
Workbook (section 2)Dig Deeper: Go!
Conduct a follow-up interview. Take notes.
Switch roles.
Time: 3 min x 2 = 6 min
Define
Workbook (sections 3 + 4)Task
Reframe the problem.
Workbook (section 3)
Capture Findings: Instructions
Collect your thoughts.
Re-state the challenge.
Workbook (section 3)Capture Findings: Hints
Think about physical and emotional needs.
Insights are from your perspective (based on what you heard).
Workbook (section 3)Capture Findings: Go!
Collect your thoughts.
Reframe the challenge.
Time: 3 min
Workbook (section 4)Take a Stand: Instructions
Select the most compelling need.
Articulate a point of view.
Workbook (section 4)Take a Stand: Hints
Choose a meaningful challenge.
Find a problem worth tackling!
Workbook (section 4)Take a Stand: Example
Janice needs a way to feel like she has access to all of her stuff. Surprisingly, carrying her purse makes her feel less ready to act, not more.
Workbook (section 4)Take a Stand: Go!
Select the most compelling need.
Articulate a point of view.
Time: 3 min
Ideate
Workbook (sections 5 - 7)Task
Generate alternative ideas.
Workbook (section 5)Radical Ways: Instructions
Create five solutions for your challenge.
Workbook (section 5)Radical Ways: Hints
Generate ideas - don’t evaluate!
Go for volume.
Design something other than a wallet.
Be visual!
Workbook (section 5)Radical Ways: Go!
Create five solutions for your challenge.
Time: 5 min
Workbook (section 6)Share Solutions: Instructions
Pitch your solutions to your partner.
Workbook (section 6)Share Solutions: Hints
Note likes and dislikes.
Look for new insights.
Listen to reactions and questions.
Don’t defend your ideas!
Workbook (section 6)Share Solutions: Go!
Pitch your solutions to your partner.
Time: 5 min x 2 = 10 min
Workbook (section 7)Iterate: Instructions
Sketch a new idea based on feedback.
Workbook (section 7)Iterate: Hints
Consider the responses to your solutions.
Create a variation (or something new).
Provide as much detail as possible.
How does this solution fit your partner?
Workbook (section 7)Iterate: Go!
Sketch a new idea based on feedback.
Time: 3 min
Build
Workbook (section 8)Task
Build a prototype.
Workbook (section 8)Build: Instructions
Make a tangible manifestation of your idea.
Workbook (section 8)Build: Hints
Make something your partner can engage with.
Choose to test one aspect of the overall solution.
Be scrappy and quick - not a lot of time!
Workbook (section 8)Build: Go!
Make a tangible manifestation of your idea.
Time: 7 min
Test
Workbook (section 9)Task
Collect feedback on your prototype.
Workbook (section 9)Share: Instructions
Give your prototype to your partner.
Watch what happens.
Workbook (section 9)Share: Hints
Let go of your prototype physically - and emotionally!
Look for feedback and insights.
Don’t defend your prototype - it is not precious!
Workbook (section 9)Share: Go!
Give your prototype to your partner.
Watch what happens.
Time: 4 min x 2 = 8 min
Debrief
TaskDebrief the design thinking experience.
InstructionsBring your prototypes to the front.
Question 1Who had a partner who created something that you really like?
Question 2Who sees something they are curious to learn more about?
Question 3What are your takeaways from today’s activity?
(Some) core values of design thinkingHuman-centred design
Experimentation + prototyping
A bias toward action
Show don’t tell
Power of iteration
ResourcesThe Wallet Project Site – d.school Stanford
Participant Worksheet Package
Facilitator’s Guide
