2014

SESSION 6

HOW TO TALK ABOUT ROTARY

PDG Yasser Assem

2014

• Learn how to present the work of your club and all of Rotary so that people understand what we do

• Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal

• Identify ways to live Rotary’s values yourself

LEARNING OBJECTIVES

2014

Service Above Self

DEFINING WHO WE ARE

• Rotary’s research found that only 4 in 10 people have ever heard of us. And “in name only.”

• Many people don’t know Rotary, so it’s harder for Rotary to attract the new members and volunteers needed to achieve our full potential.

• Rotary is not earning full credit for the good work it does in communities around the world.

• This is important not because we want credit, but because we need people to understand the work we do so that they will want to join us.

2014

Why did you initially join Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/

business development opportunities

To have a positive impact globally

Potential for personal/

professional recognition

Development and training

opportunities

10%

0%

30%

20%

THE REASONS ROTARIANS JOIN

2014

Why do you stay with Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/

business development opportunities

To have a positive impact globally

Potential for personal/

professional recognition

Development and training

opportunities

10%

0%

30%

20%

THE REASONS ROTARIANS STAY

2014

JOIN LEADERS

EXCHANGE IDEAS

TAKE ACTION

JOIN LEADERS

OUR MESSAGE

2014

WHAT IS ROTARY?

2014

WHAT IS ROTARY?

Sometimes we describe our clubs and activities in ways that are confusing to the public.

We need to change our approach so that we bring Rotary’s story to life, starting with your club and district.

2014

WHAT IS ROTARY?

“Rotary is the best decision I’ve ever made. It’s a global community of leaders who exchange ideas and take action that results in sustainable impact wherever we focus. We’re bound together by a common set of values that transcends all cultures and religions. Basically, it creates a worldwide network of lifelong relationships.” ― Nicki Scott, Rotary Club of Naperville Sunrise, Illinois, USA

2014

WHAT IS ROTARY?

“Rotary is absolutely the best way I have ever found to have a job, to have a family, and make a real difference in the world.” ― Brian Hall, Rotary Club of Covington, Louisiana, USA

2014

HOW TO TALK ABOUT ROTARY

• Write in active voice

• Use personal pronouns

• Eliminate unnecessary words

• Avoid Rotary terms.

• Shift focus from what to why

• Close with a call to action

• When addressing impact, start locally and then scale globally

2014

OUR LOOK

2014

OUR LOOK

2014

YOUR CLUB AND DISTRICT

2014

YOUR CLUB AND DISTRICT

2014

YOUR CLUB AND DISTRICT

2014

How does your club live Rotary?

LIVING ROTARY’S VALUES

• If new people come to your club, how will they see it?

• How can your club be more appealing?

2014

Rotary’s essence statement:

Rotary joins leaders from all continents, cultures, and occupations to exchange ideas and take action for communities around the world.

LIVING ROTARY’S VALUES

2014

• Learn how to present the work of your club and all of Rotary so that people understand what we do

• Learn about Rotary’s new visual identity to help streamline Rotary’s look and increase its appeal

• Identify ways to live Rotary’s values yourself

LEARNING OBJECTIVES

2014

How are we going to talk about Rotary in Egypt ?

Simple talk, away from Rotary terminology

Built on Achievements since 1929

Built on the achievements of Rotary in Egypt since we became district 2451.

ROTARY IN EGYPT

2014

Thank You