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“Selling Electric Vehicles to Canadians” When it comes to EV barriers, Cara Clairman has heard it all: They’re too small, too unreliable, and might (shudder) run out of juice before you get where you’re going. In fact, her team has had literally thousands of interactions with would-be Canadian electric vehicle purchasers. What are the obstacles to EV adoption, both real and imagined? How might companies, advocates, and policy makers best address them? And where are Canada's EV hotspots, and why?
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May, 2014
Canada’s Transporta4on Industry
Source: Statscan
21.8 million light duty vehicles 40 billion litres of gasoline/year
94 million tonnes of CO2/year
24% of Canada’s GHG emissions
result from transportation industry
$2.46 $2.54 $2.71 $2.75 $3.26
$5.05 $5.46 $5.70
$8.32
$15.34 $16.50
$18.76 $19.26
$21.23 Ch
evrolet S
park EV
Nissan LEAF
smart fortw
o
Ford Focus EV
Tesla Mod
el S
Chevrolet V
OLT
Toyota Plug-‐in Priu
s
Ford C-‐M
ax and
Fusion En
ergi
Porsche Pa
namera S E-‐Hy
brid
Compa
ct & Sta4o
n Wagon
Subcom
pact & M
idsize
Mini V
an & SUV
Full Size
Pickup
Truck
Cost to Drive per 100km Trip
Source: NRCan Fuel Efficiency Data, 2013-‐2014 Assumes off-‐peak electricity ($0.14/kWh) & $1.30/L gasoline
1.7 1.8 1.8 1.9 1.9 2.3 7.1
9.4 9.2
13.3
30.0 32.3
37.7 36.7
41.6
Chevrolet S
park EV
Nissan LEA
F
Mitsub
ishi I-‐M
iEV
smart fortw
o
Ford Focus EV
Tesla
Mod
el S
Chevrolet V
OLT
Toyota Plug-‐in Priu
s
Ford C-‐M
ax and
Fusion En
ergi
Porsche Panamera S E-‐Hy
brid
Compact & StaIo
n Wagon
Subcom
pact & M
idsiz
e
Mini V
an & SUV
Full Size
Pickup
Truck
CO2 Emiced per 100km Trip
Source: NRCan Fuel Efficiency Data, 2013-‐2014 Assumes 0.09684kg/kWh generated in Ontario & 2.35kg of CO2 emiced per litre of gasoline
626
64
431
96
50
525
659
44
91
628
0 100 200 300 400 500 600 700
Saskatchewan
Quebec
Prince Edward Island
Ontario
Newfoundland
New Brunswick
Nova ScoIa
Manitoba
BriIsh Columbia
Alberta
CO2 emissions (g) per kilowac of electricity produced
InformaIon based on 2012 Electricity Mixes, except Ontario which is based on 2013 data
Sustainability Winner
ENVIRONMENT
SOCIETY ECONOMY
Electric Cars: • EVs emit up to 90% less CO2 than a gas car • Electricity is as much as 80% cheaper than gasoline • Electricity is Locally Made • Charge baZeries at night, taking advantage of surplus baseload electricity
And don’t forget – Air polluIon costs Canada BILLIONS in health care and producIvity losses (CMA)
Plug’n Drive Formed in 2008 Independent NonProfit Since June, 2011 Mission: Accelerate the adoption of electric cars to advance their economic and environmental benefits.
Board of Directors: David Collie - CEO, Electrical Safety Authority Dennis Edell - CEO, Rain 43 Len Griffiths - Partner, Bennett Jones LLP Jim Keech - CEO, Kingston Utilities Don MacKinnon - President, PWU Adele Malo – CEO, Malo Energy Consulting Gaetan Thomas – CEO, NB Power Carmine Marcello – CEO, Hydro One Networks Inc. Tom Mitchell – CEO, OPG Gerry Smallegange – CEO, Burlington Hydro Lawrence Zimmering – CEO, AutoCapital Canada Inc.
TD Video
Home Infrastructure Public Infrastructure
How We Help
Educa4on Awareness
EV Days 2014 -‐Toronto (May 24) -‐Guelph (June 21) -‐Hamilton (July 27) -‐Vancouver (Oct 28)
0
1000
2000
3000
4000
5000
6000
0
50
100
150
200
250
300
350
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011 2012 2013
Total EV sales EV sa
les p
er m
onth
Canadian EV sales by Month
• Lack of knowledge, familiarity • Up front cost • Lack of availability – makes and models • Dealership model • Lack of infrastructure (chicken, or egg?) • Range • Legal • OEB – reselling electricity? • Municipal by-‐laws • New Homes • Condos
Barriers to Adoption Incen4ves: California -‐ CAFÉ standards + incenIves
-‐ extensive infrastructure Norway – incenIves and disincenIves
-‐ HOV lanes -‐ parking -‐ large tax on gas cars
Today: 2020: Ontario 53.6 MW 364 MW Canada 139.9 MW 952 MW
Storage Capacity of EV battery packs
Thank you!
www.plugndrive.ca @PlugN_Drive
