How To Fill In A Nonprofit Digital Storytelling Calendar

WELCOME STUDENTS!

What is Storytelling Summer School?

• 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit;

• Freebie downloads, checklists, planners, and more;

• Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice.

Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK

Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

Week 2: How to craft stories that will take your community from passive to PASSIONATE

Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

• Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


Click on the book!

GET THE DOWNLOAD – DIGITAL STORYTELLING CALENDAR

• Storytelling Summer School students – keep an eye out on your inbox as you should have received it in your weekly email.

• You can also download it here: http://jcsocialmarketing.com/storytellingcalendar/


QUICK REVIEW

Week 1 – We wrote down the 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign.

Week 2 – We covered the 4 steps to craft stories that will take your community from passive to PASSIONATE .

Week 3 – We discussed in depth some solutions the common digital storytelling challenges faced by nonprofits.

Week 4 – We explored examples of 10 different ways you can use digital storytelling in your next fundraising campaign.



KEY POINTS FOR WEEK 5

• Consistency is key.

• Creativity is paramount.

• Planning is everything.


REVIEW THE 5 STORIES

• Client

• Staff

• Volunteer

• Donor

• Community


REVIEW THE 10 TYPES OF STORYTELLING POSTS

• Use powerful video and ask for a contribution to the campaign during the video and at the end.

• Colorful action photos with a story of your program in action. Ask people to read more at your website, and incorporate a donation ask there.

• Share stories about staff member’s family and encourage you online community to share their stories.



• Provide and update on a client and encourage people to read more on your campaign website.

• Ask for messages of support and encouragement to the people that you serve.

• Share frequent updates and successes, while encouraging people to contribute if they haven’t had time to do so already.



• Educate and inform, share a piece of information that is unexpected to tell a fuller picture of the work that you do.

• Behind-the-scenes stories at your program work well.

• Acknowledge and thank, and offer opportunities to get involved. Create a sense of urgency with your asks –“Only need 257 more people to give to unlock a $50,000 matching gift!”



• Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign. Individuals who want to raise money on your behalf can also add the Facebook Donate button for your nonprofit to their Facebook Live videos.


PUT THEM TOGETHER!

5 types of stories x 10 types of posts = 50 possible posts (and that’s just to start!)


DIGITAL STORYTELLING CALENDAR TEMPLATE

Get the template: http://jcsocialmarketing.com/storytellingcalendar/

Let’s review it together!


RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN

1) Choose a SMART goal for the campaign – i.e. raising money for the annual fund.

• Specific

• Measurable

• Achievable

• Relevant

• Time-based

Example: Rosie’s Place #GiveSanctuary Campaign – 500 gifts in 7 days.



2) Prepare your Campaign Hub website

This is where people go to learn about the Campaign and participate (donate)

Detail the story of the Campaign – the WHY and the WHY NOW

House a video there

Can use an outside hub like CauseVox, Classy, Crowdrise, GoFundMe




3) Prepare your email communications

Send emails out every few days

Not the same email each time

Showcase a different story with each email

Lead people back to the Campaign Hub

Get the email opened and read



4) Prepare your social media outposts

Post every day about the Campaign

Not the same post or tweet each time

Choose from the list you created

Mix client story with photo essay, staff story with Instagram post, etc.

Lead people back to the Campaign Hub


HOMEWORK

• Plan a 2-week Digital Storytelling Campaign for your nonprofit!

• Fill out the Digital Storytelling Calendar for the Campaign http://jcsocialmarketing.com/storytellingcalendar/

• Be sure to let us know about your Campaign in the Facebook Group: https://www.facebook.com/groups/socialmediastorytelling/


UPCOMING LESSONS –FRIDAYS AT NOON EST ON FACEBOOK

Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

Week 2: How to craft stories that will take your community from passive to PASSIONATE

Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

Can you believe it? Next week is Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


Click on the book!

Government & Nonprofit

How To Fill In A Nonprofit Digital Storytelling Calendar