How did you attract/address your audience?

Conventions• I followed the conventions of other

professional magazines that might aid me in finding ways to increase my audience.

• I analysed existing indie/rock magazines such as Kerrang!, Q magazine, NME and more.

• In addition, I also did some first hand research by running a survey. The results from my survey led me to decide on my convention choices for my magazine pages. I was able to get an idea of what people would expect from my magazine.

Language

• For my indie/rock magazine, because it is aimed at young men and women (mainly), I had gathered from the magazines that I read, they used colloquial and standard english. The colloquialism made it more direct to the readers which was proven to be pretty successful. This made me want to include it into my magazine.

• I also noticed their frequent use of humour or shocking imagery. This led me to include puns in some of my writing.