HIV + PrEP + Tre + Houston Health Department

347.687.3624 | [email protected] | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: HHD + PrEP + Marlene McNese 161209.v03

A CASE STUDY A resource for changing the narrative and overcoming the negative stigma and campaign impact driven by inadequate health resources for historically marginalized communities.

Presented to Marlene McNesee and Barry Barnes Regarding March 2017 PrEP Campaign

A BLUEPRINT FOR CHANGE

MEANINGFUL ENGAGEMENT PrEP HOUSTON: A GUIDE FOR BRAND TRANSFORMATION AND INNOVATION

TMtréThe Definitiv

e Voice


engagement and impact

WHAT IS YOUR IMPACT?How can a more intentional brand better engage citizens and expand your audience?— In a competitive market, how can you improve

outreach and do better?


CHANGE IS A PROCESS AND SUSTAINABLE SUCCESS IS A DELIBERATE STRATEGY. You can’t skip the steps. The process of identity development and brand innovation demands a combination of tech-savvy research, strategy, design excellence, self-reflection and project management skills. It requires an extraordinary amount of patience, an ability to synthesize vast amounts of information and an unwavering obsession with geting it right.

Define Ideate Prototype Build Analyze

DESIGN STRATEGY MESSAGE ENGAGEMENT DESIGN EXPERIENCE DESIGN

DESIGN ITERATION

PRODUCT RESET (PIVOT)


SUCCESS REQUIRES THESE CORE ELEMENTS

CURB-SIDE ENGAGEMENT (physical location and/or live events /touchpoints)

MULTI-LINGUAL & PROGRAM-FOCUSED LEXICON

FLEXIBLE, ORGANIC & VISUALLY COMPELLING

INNOVATIVE & AWARD-WINNING

USER-DRIVEN & TECHNOLOGICALLY PROGRESSIVE

A B C D E




CASE STUDY

NARRATIVE TRANSFORMATION AND BRANDING INNOVATION

3 EASY STEPS

COMMITTED TO BUILDING A TRANSPARENT AND IMPACTFUL PrEP CAMPAIGN


ASSESS THE POSSIBILITIES

Tré Media Group Engaged Millennials

Founded in 2010 by Stephanie Coleman, owner of

Neutral Grey Advertising, LLC./No Plan B, (neutralgrey.org) Tré is a digital and printed monthly lifestyle publication.

Tré is the voice for a generation and a refreshing platform for expansion of diverse and innovative campaigns targeting

the African-American marketplace. Tré is a proven platform for engagement and the only publication of it's kind in the

Houston area. It is an effective vehicle to spotlight and events, people and editorial insight as well as a method to showcase innovative products and content to an intellectually engaged

and fiscally available demographic.

FINDINGS

FINDINGS

1

Media Kit 2017thetremag.com

Go Beyond The Surface

JANUARY FAITH + BUSINESSFinancial PlanningLove & RomanceFinancial PlanningEducation Profiles

FEBRUARY HEALTH + FITNESSFitness Spas/GymsMedical ProfilesRodeo and CowboysHuman Relations

MARCH CoMMUNITY + FAMILYSummer ActivitiesYouth RecreationWoman’s HistoryCancer Awareness

APRIL EDUCATIoN + HoMESpring FashionsAutomotiveEducation ProfilesHome & Garden

MAY ARTS + CULTUREMother’s DayEveryday HeroesHistorical SocietyOutdoor Guide

JUNE EDUCATIoN + ENTERTAINMENT Tré Anniversary Issue

JuneteenthSummer PleasuresMedical Profiles

JULY ARTS + GoVERNMENTSummer HealthSummer DiningFire Fighters Parade

AUGUSTEDUCATIoN + CULTUREBest of Tré SchoolsBridal/CelebrationsSports/Local TeamsBack-to-School

SEPTEMBERHEALTH + FAMILYArts and CultureTravel/Home & GardenMen’s HealthEducation

oCToBER BUSINESS + AREA DoCToRSWomen’s HealthHome & GardenHalloween Safety

NoVEMBER PoLITICS + BUSINESSHistorical SocietyDining/Chef ProfilesEntertainingVoting Issues/Trend

DECEMBER RELIGIoN + GoVERNMENTHoliday Gift GuideEducationKwanzaaWinter Destinations

* Calendar subject to change.

Advertising: Ad Reservation: 10th of previous monthPayments Due: 15th of previous month

Editorial/Inserts: Due the 10th of previous month (for consideration)

On Target

Tré

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tive

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ContactsSTEPHANIE CoLEMANCofounder/Advertising/ Strategic [email protected]: 713-882-4339

JEANNIE C. WILSoNPublisher/[email protected]: 281-513-6660

3905 Dowling StreetHouston, Texas 77004www.thetremag.comf: 713-522-7862twitter: @thetremag.comfacebook.com/thetremag

Circulation is very precise and targeted, with a base of 15,000 core readers and a pass-a-long rate of 50,000 every month. Tré is the number one source for the culturally

engaged Houstonian and speaks to the heart of the cultural marketplace.

Tré celebrates the independent and discerning reader and addresses the issues that matter most to women; their families and communities. By acknowledging the historical role of women of color in shaping their legacy, Tré empowers it readers to celebrate their spirit, their journey and their life.

85 PERCENTof all BRAND

PURCHASESare made by WOMENWomen-Drivers.com, 2010 (via M2W.biz)

Editorial Calendar

Historically, women of color are key decision makers regarding education, religion or household purchases such as autos, travel, education and health care.

tréTM

tréTM

African-American Women

Tech-SavvyIn the 2016 Nielsen African-American report,

black millennials are being described as leading digital advancement. They are tech-savvy, socially and

civically engaged and driving social change.

What is the historic ROI for African American media? Where can your investment have the greatest market impact?


HIV/AIDS among African Americans

is an epidemic In 2014, 44 percent of estimated new HIV diagnoses

in the US were among African Americans, who comprise just 12 percent of the US population. In the

South, African Americans account for almost 60 percent of all people living with an HIV diagnosis,

and African American women accounted for 66 percent of new cases of HIV among women.

FINDINGS


CLARIFY THE STRATEGY

2

What are the current best practices for African American engagement via media? How can you facilitate critical conversations and maximize impact?


Having Sex?

#LetsTalkAboutPrEP

letstalkaboutprep.com

Having Sex?

#LetsTalkAboutPrEP



Having Sex?

#LetsTalkAboutPrEP

Did you know?87% of Black women newly infected with HIV were infected through heterosexual sex.

1 in 32 Black women in the U.S. will be infected with HIV in her lifetime.

PrEP can reduce your risk of HIV infection by

more than 90%.

Protect yourself from HIV infection! PrEP yourself with these simple steps:• Get tested• Take one pill each day• Use condoms always• Take charge of your sexual health to stay HIV negative

PrEP is part of your HIV prevention toolkit that includes getting tested and being aware of your sexual health.


Having Sex?

#LetsTalkAboutPrEP

Did you know?87% of Black women newly infected with HIV were infected through heterosexual sex.

1 in 32 Black women in the U.S. will be infected with HIV in her lifetime.

PrEP can reduce your risk of HIV infection by

more than 90%.

Protect yourself from HIV infection! PrEP yourself with these simple steps:• Get tested• Take one pill each day• Use condoms always• Take charge of your sexual health to stay HIV negative

PrEP is part of your HIV prevention toolkit that includes getting tested and being aware of your sexual health.

Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#Let’sTalkAboutPrEP

GET TESTED

PROTECT YOURSELF FROM HIV INFECTION!

Take One Pill

Each Day

Use Condoms Always

Take Charge

of your sexual health to stay HIV negative

2 3 4

Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#LetsTalkAboutPrEP


Bureau of HIV/STD and Viral Hepatitis Prevention

As Seen in Tré Magazine

MARCH2017

www.houstonhealth.org

22 | thetremag.com

IT CAN BE AWKWARD!When is the last time you were tested or asked your partner to see their test results? Yeah, you’re right it can be awkward sometimes, but try to approach the situation with confidence.

Chances are if you’re confident and bring it up without judgment, your partner will be open to the discussion. Who knows, they may be just as worried as you to bring it up. Remember,

nearly everyone who is having sex will have this conversation at some point, and the sooner the better. Here are some tips that may be helpful in having these conversations:

DON’T WAIT until the heat of the moment to start talking about HIV. It’s better to talk about it earlier rather than later—certainly before you have sex.Some men who are living with HIV have

suggested that it helps to talk about their status earlier in the relationship rather than later. Disclosing you are HIV-positive after you’ve become close to someone can cause your partner to loose trust and feel as though you have kept

something important from him/her.If you’re looking for a way to start talking, show this article. Watch the videos together, share the online links and use it as a way to start the conversation. Approaching the conversation this way doesn’t make it sound like

you don’t trust him/her, but rather you’ve been

BELOWEt magnatu sanihil est, ut aut quos endust, nullaccaturi culliquam lam ea quunt, nihicate sus.

It is always time to have the talk. Worried about

how your new or existing partner is going to

react? You’re not alone, many couples have those

fears. Yet, Black women continue to be far more

affected by HIV than women of other races/

ethnicities and 87% of Black women with HIV

were infected through heterosexual contact.

#LET’S TALK ABOUT PrEP

21x In 2014 the rate of new HIV

diagnoses for black women in

Houston/Harris County was

21 times that of white women and

6 times that of Hispanic women.

,

THETREMAG.COM

AND... OVERCOME THE STIGMA. Learn to reduce stress and elevate the dialogue around mental health.

,PLUS+ A WORD WITH FIRST DAUGHTER ASHLEY P. TURNER

TakingFlight

JOBS & STEM OPPORTUNITIESA new perspective for a new generation. Explore the possibilities and create a long-term plan for success.

Want to start a new career in the field of aviation? Learn the steps to a rewarding life within the aerospace technology industry. You can explore the possibilities and travel the world.

TMtréThe Definitiv

e Voice

30

thetremag.com | 21

CAN WE TALK ABOUT

SEX?It is important to

have conversations

with your partner

about safer sex and

healthy relationships,

but that can be

a lot easier said

than done.

Protect yourself from HIV infection.

NEW OPTIONS!

#GetTestedHaving Sex?


Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#LetsTalkAboutPrEP


Get Tested

Take One Pill

Each Day

Use Condoms Always

Take Charge

of your sexual health to stay HIV negative

1 2 3 4 Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#LetsTalkAboutPrEP


Bureau of HIV/STD and Viral Hepatitis Prevention

thetremag.com | 23

Tacan be the perflect fk

oreplay.Conversation Starter #1:“Before we take things to the next level, I think we should get tested for HIV. No matter the results, at least we’ll know how to keep each other safe and healthy.”Conversation Starter #2:“If we’re going to have sex,

we should use condoms.”Conversation Starter #3:“I really like you, and like wherethis is going, but before we go anyfurther, there’s something I wantto tell you. I’m HIV-positive.”Conversation Starter #4:“I got tested for HIV and other stuff

the first time about a year ago, haveyou ever been tested?”Conversation Starter #5:“Can we talk about sex? Safer sex

is really important to me. “Conversation Starter #6:“You should know that for analsex, condoms are non-negotiablefor me. Are you ok with that?”Conversation Starter #7:“So we haven’t really talked about

it, but can we agree that when thetime comes, we’ll use condoms tokeep each other safe?”

reading about it, heard about it, were talking to a friend who brought it up, etc., and because you care, you want to make sure you’re both protected.

DON’T FORCE IT. Find the right time and place to have a conversation. You can schedule a time to talk or be spontaneous in a setting where you are both comfortable. TRY SCHEDULING regular check-ins, or ‘talkiversaries.’ The key

to a healthy relationship is having an open dialogue throughout the relationship. It can be hard to find the right time to bring these things up. If you agree to

schedule them in advance, no one has to wonder about the timing of the conversations.

A talk doesn’t have to be face-to-face. If you talk, type, or text what is important is that you start

the conversation about HIV.

Now, check out the conversation starters and the role PrEP can play in your overall sexual health. WHAT IS PREP?PrEP, short for pre-exposure prophylaxis, is a

safe and effective way to prevent HIV infection. PrEP only works if you are

HIV negative! HOW DOES PREP WORK?PrEP works by following four simple steps:1 GETTING TESTED

2 TAKING ONE PILL each day to keep HIV from reproducing in your body

3 USING CONDOMS always

4 TAKING CHARGE of your sexual health to stay HIV negative

PrEP is a piece of the puzzle and part of your HIV prevention toolkit that includes knowing your status and being aware of

your sexual health.

Check in on your health, use these FREE resources

WWW.BWHI.ORG/PREP/PREP/WWW.HOUSTONHEALTH.ORG

Safer-Sex Chat Cheat Sheet

Get the facts and tips on how to start the conversation atcdc.gov/StartTalking.

/StartTalkingHIV @TalkHIV

@ActAgainstAIDS

thetremag.com | 21

CAN WE TALK ABOUT

SEX?It is important to

have conversations

with your partner

about safer sex and

healthy relationships,

but that can be

a lot easier said

than done.

continued

Having Sex?


www.houstonhealth.org


CREATE GENUINE TOUCHPOINTS

3

What event-based experiences can be curated to best engage? How can you leverage tailord tech-innovation as a way to achieve your goal?

1

2

Having Sex?

#LetsTalkAboutPrEP

letstalkaboutprep.comHaving Sex?


Having Sex?

#LetsTalkAboutPrEP


thetremag.com | 1716 | thetremag.com

BUILDING A HEALTHY HOUSTON

Houston has an amazing and rich lineage. It is ‘Space City’ and home of transformation, innovation and trailblazers. Unfortunately, it has struggled with the concept of protecting, preserving and celebrating it’s most treasured possesion; its health. Until now...

Marlene McNeese currently serves as the Bureau

Chief for the Bureau of HIV/STD & Viral Hepatitis Prevention for the Houston Health Department. The HIV Prevention Program provides Health Education/Risk Reduction, HIV Counseling and Testing, Public Health Information, and Prevention Case Management services. The HIV Program also facilitates the Houston HIV Prevention Community Planning

Group, which recommends priority populations and interventions for those residents at highest risk for new HIV infection. Ms. McNeese has gained special expertise in the human service field since moving to Houston in 1992, assisting in the program development of four large start-up treatment programs for community based organizations and correctional facilitates addressing men and

women with issues of chemical dependency, HIV/AIDS, mental health, and post incarceration syndrome. Ms. McNeese also has extensive leadership experience with local and national Advisory Councils and Boards, and served as Chairperson of the Houston Area Ryan White Planning Council, and currently serves on the board of the Black AIDS Institute.

22 | thetremag.com

IT CAN BE AWKWARD!When is the last time you were tested or asked your partner to see their test results? Yeah, you’re right it can be awkward sometimes, but try to approach the situation with confidence. Chances are if you’re confident and bring it up without judgment, your partner will be open to the discussion. Who knows, they may be just as worried as you to bring it up. Remember,

nearly everyone who is having sex will have this conversation at some point, and the sooner the better. Here are some tips that may be helpful in having these conversations:

DON’T WAIT until the heat of the moment to start talking about HIV. It’s better to talk about it earlier rather than later—certainly before you have sex.Some men who are living with HIV have

suggested that it helps to talk about their status earlier in the relationship rather than later. Disclosing you are HIV-positive after you’ve become close to someone can cause your partner to loose trust and feel as though you have kept something important from him/her.

If you’re looking for a way to start talking, show this article. Watch the videos together, share the online links and use it as a way to start the conversation. Approaching the conversation this way doesn’t make it sound like you don’t trust him/her, but rather you’ve been

BELOWEt magnatu sanihil est, ut aut quos endust, nullaccaturi culliquam lam ea quunt, nihicate sus.

It is always time to have the talk. Worried about how your new or existing partner is going to react? You’re not alone, many couples have those fears. Yet, Black women continue to be far more affected by HIV than women of other races/ethnicities and 87% of Black women with HIV were infected through heterosexual contact.

#LET’S TALK ABOUT PrEP

21x In 2014 the rate of new HIV

diagnoses for black women in Houston/Harris County was

21 times that of white women and 6 times that of Hispanic women.

thetremag.com | 23

Tacan be the perf

lect fk

oreplay.

Conversation Starter #1:“Before we take things to the next level, I think we should get tested for HIV. No matter the results, at least we’ll know how to keep each other safe and healthy.”

Conversation Starter #2:“If we’re going to have sex,we should use condoms.”

Conversation Starter #3:“I really like you, and like wherethis is going, but before we go anyfurther, there’s something I wantto tell you. I’m HIV-positive.”

Conversation Starter #4:“I got tested for HIV and other stuffthe first time about a year ago, haveyou ever been tested?”

Conversation Starter #5:“Can we talk about sex? Safer sexis really important to me. “

Conversation Starter #6:“You should know that for analsex, condoms are non-negotiablefor me. Are you ok with that?”

Conversation Starter #7:“So we haven’t really talked aboutit, but can we agree that when thetime comes, we’ll use condoms tokeep each other safe?”

reading about it, heard about it, were talking to a friend who brought it up, etc., and because you care, you want to make sure you’re both protected.

DON’T FORCE IT. Find the right time and place to have a conversation. You can schedule a time to talk or be spontaneous in a setting where you are both comfortable.

TRY SCHEDULING regular check-ins, or ‘talkiversaries.’ The key to a healthy relationship is having an open dialogue throughout the relationship. It can be hard to find the right time to bring these things up. If you agree to schedule them in advance, no one has to wonder about the timing of the conversations.

A talk doesn’t have to be face-to-face. If you talk, type, or text what is important is that you start the conversation about HIV.

Now, check out the conversation starters and the role PrEP can play in your overall sexual health.

WHAT IS PREP?PrEP, short for pre-exposure prophylaxis, is a safe and effective way to prevent HIV infection. PrEP only works if you are HIV negative!

HOW DOES PREP WORK?PrEP works by following four simple steps:

1 GETTING TESTED

2 TAKING ONE PILL each day to keep HIV from reproducing in your body

3 USING CONDOMS always

4 TAKING CHARGE of your sexual health to stay HIV negative PrEP is a piece of the puzzle and part of your HIV prevention toolkit that includes knowing your status and being aware of your sexual health.

Check in on your health, use these FREE resources WWW.BWHI.ORG/PREP/PREP/WWW.HOUSTONHEALTH.ORG

Safer-Sex Chat Cheat Sheet

Get the facts and tips on how to start the conversation at

cdc.gov/StartTalking.

/StartTalkingHIV

@TalkHIV

@ActAgainstAIDS

thetremag.com | 21

CAN WE TALK ABOUT

SEX?It is important to have conversations with your partner about safer sex and healthy relationships, but that can be a lot easier said than done.


Copyright © 2015 The Nielsen Company 35

16%

17%

19%

$100,000+

$70,000 – $99,000

ALL INCOMES

NON-HISPANIC WHITEAFRICAN-AMERICAN

18%

19%

20%

BRAND LOYALTYDiscriminating higher-income African-Americans will pay for the best

quality when making purchases. In fact, African-Americans earning

$100,000+ say they will pay extra for a product that is consistent with an

image they want to convey—a sentiment that is 34% higher than non-

Hispanic Whites. At the same time, African-Americans buy store brand

products at a lower rate than non-Hispanic Whites of similar income

levels, and the gap gets larger as income levels rise.

Source: Nielsen Homescan, 52 Weeks ending December 29, 2013 - December 27, 2014

STORE BRAND % OF TOTAL ANNUAL EXPENDITURES BLACK VS. NON-HISPANIC WHITE BY HOUSEHOLD INCOME LEVELS

Copyright © 2015 The Nielsen Company 35

16%

17%

19%

$100,000+

$70,000 – $99,000

ALL INCOMES

NON-HISPANIC WHITEAFRICAN-AMERICAN

18%

19%

20%

BRAND LOYALTYDiscriminating higher-income African-Americans will pay for the best

quality when making purchases. In fact, African-Americans earning

$100,000+ say they will pay extra for a product that is consistent with an

image they want to convey—a sentiment that is 34% higher than non-

Hispanic Whites. At the same time, African-Americans buy store brand

products at a lower rate than non-Hispanic Whites of similar income

levels, and the gap gets larger as income levels rise.

Source: Nielsen Homescan, 52 Weeks ending December 29, 2013 - December 27, 2014

STORE BRAND % OF TOTAL ANNUAL EXPENDITURES BLACK VS. NON-HISPANIC WHITE BY HOUSEHOLD INCOME LEVELS

1

Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#LetsTalkAboutPrEP



HELLO MAYAH...


MEET MAYAH..

SHE IS A YOUNG VISIONARY WHO HOPES FOR A HEALTHIER LIFE,

EDUCATION & FUTURE...BUT, SHE HAS THE SAME PROBLEM THAT WE ALL HAVE....


MAYAH IS...

IN NEED OF GUIDANCE AND INSPIRATION

TO HELP ACCESS, UNDERSTAND AND SUCCESFULLY UTILIZE AVAILABLE SERVICES,

NAVIGATE LIFESTYLE OPTIONS AND LIVE LIFE ON HER TERMS.


MAYAH IS...

IN NEED OF GUIDANCE AND INSPIRATION

TO HELP ACCESS, UNDERSTAND AND SUCCESFULLY UTILIZE AVAILABLE SERVICES,

NAVIGATE LIFESTYLE OPTIONS AND LIVE LIFE ON HER TERMS.

MAYAH NEEDS...

AN INNOVATIVE, VALUE-ADDED EXPERIENCE AND A SUSTAINABLE RELATIONSHIP


TIMELY AND SCALABLE IMPACT

What is the expansive approach to brand loyalty and trust? What is the value-added messaging and long-term strategy to remain relevant?

Having Sex?


Having Sex?

#LetsTalkAboutPrEP



LIFE - C YCLE RESOURCES Ritia sequa? Ignist, serovid ulparum fuga.

Itaeritatem cus aritatum renis autet

C AREER PATHWAYS Ritia sequam sitatur? Ignist, serovid ulparum

fuga aritatum renis autet

AC ADEMIC PARTNERSHIP Ritia sequam sitatur? Ignist, serovid ulparum

fuga aritatum renis autet

HANDS- ON & TANGIBLETACTILERitia sequam sitatur? Ignist, serovid

ulparum fuga. Itaeritatem cus aritatum

KNOWLEDGE E XCHANGEPulparum fuga. Itaeritatem cus aritatum renis aute Equam hilibuscia sum alitatur?

E XPERIENTIALRitia sequam sitatur? Ignist, serovid renis

aute Equam hilibuscia sum alitatur?

ON DEMAND

Ritia sequam sitatur? Ignist, serovid renis


NON -TR ADITIONAL MEDIARitia sequam sitatur? Ignist, serovid renis


DIGITAL MEDIARitia sequam sitatur? Ignist, serovid renis


ENGAGE + EDUCATE + EMPOWER —

We are here to build viable academic and career pathways together. By utilizing sophisticated commercial marketing techniques combined with native and cultural insight and the experiential marketing principles of product, price, place,

and promotion, we can formulate the cultural strategies and multi-touchpoint tactics that ensure success.

01. ENGAGE 02. EDUC ATE 03. EMPOWER

Having Sex?


NICHE EVENTS#Let’sTalkAboutPrEP


EXPANDING THE CAMPAIGN

What is the best strategy for narrative expansion? How can you leverage momentum to increase consumer loyalty and drive measurable impact in the marketplace?


Having Sex?


Having Sex?


Having Sex?

#LetsTalkAboutPrEP


Having Sex?

#LetsTalkAboutPrEP


Having Sex?


Having Sex?

#Let’sTalkAboutPrEP H

avingSex?#

Let’sTalkAboutPrEP


CULTURAL BRAND DEVELOPMENT

WHO WE ARECREATING TRANSFERABLE INNOVATIONTHROUGH BRAND

”Branding is the easy part, the essential measure of disruptive design is to create solutions which communicate a narrative that transcends space and time.”— Stephanie Coleman, NO PLAN B Founder / VP Social Disruption & Brand Innovation

347.687.3624 | [email protected] | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: HHD + PrEP + Marlene McNese 161209.v03 347.687.3624 | [email protected] | neutralgrey.org | © Stephanie Coleman | CONFIDENTIAL | CASE STUDY: Houston Health Department 161209.v03

STEPHANIE COLEMANFounder of NO PLAN B, Stephanie Coleman creates the movement before the trend. NO PLAN B is a young and passionate social innovation, marketing and brand transformation team that leverages on-demand media to create strategic initiatives that disrupts, maximizes and transforms user engagement and response in the digital age.

Design

Developing clear and effective communication solutions is critical. Messages that sustain meaningful ‘touch’ are based on a design-driven approach that aims to develop a clear understanding of both user perspective(s) and specific outreach objectives in order to ensure that valuable ideas and measurable solutions are brought to the table.

Development

Design, user-realtionship and strategic messaging helps businesses clarify and realize their vision, enhance their products and services, and serve their clients better. It is essential to develop tech-savvy, discerning, results-driven and research-based solutions that are both engaging and tailored to the unique interest of the demographic and specific outreach campaign.

Transformation

More than a single message, logo or catchphrase, the brand is the platform on which the motivation behind the organizations work may be articulated and the significance of its work may be appreciated.

ENGAGEMENT BRAND INNOVATION


THANKYOU!

QUESTIONS?

STEPHANIE COLEMANSOCIAL DISRUPTOR | BRAND STRATEGIST | BEHAVIOR ARCHITECT | NEW MEDIA DEVELOPMENT | CULTURAL CURATOR | INNOVATOR347-687-3624 [email protected]

Government & Nonprofit

HIV + PrEP + Tre + Houston Health Department