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THEORIES OF CHANGE, TARGET AUDIENCES, AND ONLINE STRATEGY
CLIMATE CHANGE ADVOCACY ONLINE:
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
LEGACY ENVIRONMENTAL ORGANIZATIONS
INTERNET-MEDIATED CLIMATE
ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED CLIMATE ORGANIZATIONS
• grassroots-oriented theory of change
• part of climate change social movement
• internet as tool for online-to-offline action
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED CLIMATE ORGANIZATIONS
• more diversity of theories of change
• EDF: economic incentives, cooperation with business, moderation, expertise
• Greenpeace USA: confronting corporations, empowering activists
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
LEGACY ENVIRONMENTAL ORGANIZATIONS
TAKE-AWAYS
• potential for more climate participation & mobilization
• effect on climate polarization & compromise?
• polarization could spread to other issues (e.g. fracking)
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
