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Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Agenda
Introduction
Need of Social Media
Social Media Statistics
Types of Social Media
Social Media Framework & Guidelines for Government Organization
Social Media usage for the GovernmentContribution of MARG in GIGW ImplementationAbout MARG & Testimonials
Guidelines on Usage of Social Media on Govt. Website
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
what is ?Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
AN INTERNET ENABLED PLATFORM THAT
ENABLES AN INDIVIDUAL OR AN AGENCY TO
COMMUNICATE INTERACTIVELY AND
ENABLES EXCHANGE OF USER GENERATED
CONTENT
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Connected
Collaborate
Community
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
do we need ?Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Need of Social Media
Increased OutreachReal Time EngagementIndividual InteractionManaging Perceptions
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
VOICE TO EVERYONE
Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Sh Narendra Modi13 million followers
Sh Arvind Kejriwal5.2 million followers
Sh Rajnath Singh1.4 million followers
Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
13 millionFollowers on Facebook
1.37 millionSubscribers on Youtube
3.8 millionFollowers on Twitter
Sh Narendra Modi
5.2 millionFollowers on Facebook
1.68 millionFollowers on Twitter
Sh Arvind Kejriwal
Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Chandigarh Police
Active Indian Profiles on Social Media
Bangalore Traffic PoliceDelhi Police
Municipal Corporation of DelhiUttar Pradesh State AIDS Control Society
Indian Politicians
Social Media Statistics
93 millionactive users in India
1.23 billionmonthly active users
Face
book
58 millionactive users in India
241 millionmonthly active users
Twit
ter
Source: Wikipedia (Dec 31, 2013)
2 millionnew Indian users/month
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Types of Social MediaSocial NetworkingBlogsMicro Blogs
Vlogs or Video SharingWikis
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
framework & guidelines
Social Media
for using
for Government Websites
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesHow to Use
Identify yourself
Authority on the Subject
Relevance
Professionalism
Openness
Compliance
Privacy
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & Guidelines
Define Objective
Identify Platform
Establish Governance
Define Communication Strategy
Create Pilot
Engagement Analysis
Institutionalize Social
Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesDefine Objective
Seeking feedback from citizen
Re-pronouncement of Public Policy
Issue based as well as Generic interaction
Brand Building or Public Relations
Generating Awareness
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesIdentify Platform
Use any existing external platforms
Create your own communication platform
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesEstablish Governance
Account Governance / Credentials Management
Response & Responsiveness
Resource Governance
Content Governance
Legal Provisions
Data & Information Security Governance
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesDefine Communication Strategy
Existing Government Information
Propagate only official policy
Content moderation
Special care on unverified facts & frivolous misleading rumors
Should NOT be the ONLY communication medium
Regular content postings should be done
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesCreate Pilot
Focused objective setting
Begin small
Multiplicity of access
Content Management
Community Creation
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesEngagement Analysis
Define scope of analysis
Create Dashboard
Connect with responders
Follow the Followers/Leaders
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media Framework & GuidelinesInstitutionalize Social Media
Rule definition for announcing all Policies on traditional as well as Social Media
Broadcast of important occasions
Documents seeking public opinion must be posted on Social Media
Updates from Website should be broadcasted on Social Media
Traditional communication should publicize Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
exploitSocial Media
for the benefit of creating mass awareness of the GovernmentPolicies & increased participation of the stakeholders
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Social Media usage for the Government
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
The White House
U.S. Department of Housing & Urban Development
U.S. Army
Social Media usage for the Government
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Municipal Corporation of Delhi
UPSACS
MARG Software Solutions
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Contribution of MARG on GIGW Implementation
Website Conceptualization – URS Preparation Design & Development (following the guidelines) Security Measures Audit & CertificationSearch Engine OptimizationSocial Media Management Hosting Maintenance
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
MARG Software SolutionsNational eGovernance Gold Award Winner
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Lucknow
Singapore
New DelhiUSA
Dubai
100+Team
Strength
ISO9001:2008
2000Year of
Incorporation
100Computer Systems
eGovernance SolutionseGovernance Gold Award 2012Sugarcane Information SystemCane Management | Website | HHT | Survey | GPS | SMS & QSMS | Complaint Management
Computerization of ULBse-MunicipalDeath & Birth Certificate | Salary, Legal, PIS | Tax |Property Management | Accounts | Inventory | ParivarRegister | Project Management
Streamlined Administratione-AdministrationPIS | Application | Salary | Legal | Budget & Finance |Patraval | Complaints & Grievances | User Management
Enterprise PlanningERP for Dairy Unit - ParagMarketing Management | Milk Procurement & Billing |Quality Assurance | Production Management | Stock |Inventory | HR | Legal
Smart EducationEducation PortalCampus Management | Online Admission & Exam |Student Card | Biometrics | SMS & QSMS
Government Service DeliverySmart Shramik (Labour)Labour | Establishment | Scheme | DPR | Acts |Budget | SMS & QSMS | Biometrics | Smart Card |Website
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
why ?MARGWorkshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Why MARG Software Solutions
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
Local PresenceMARG Software Solutions is headquarteredin Lucknow with its 100+ Team Members and5000 sqft of IT Infrastructure.
Solid Understanding of GovernanceWith rich background since last 14 years of, we have thorough understanding of the needand requirements. We understand how toimplement.
National Award Winner for eGovernanceSugarcane Information System conceptualized,designed & developed under Cane Department byour team.
Association with the DepartmentMARG Software Solutions has delivered varioustechnology enabled solutions and is associatedwith most of the Departments of the State whichbrings a perfect blend for easy information exchange.
Testimonials“MARG Software Solutions has been phenomenal in the deployment of the eGovernance solution benefitting 35 Lac Labors of the State of Uttar Pradesh. Their dedication & quality of work is highly appreciable.”
Sh. Shaliesh Krishna (I.A.S.)(Principal Secretary, Department of Labor
& Employment)
“Prompt support, qualified, innovative & enthusiastic are few of the adjectives for the MARG Team. Their quality & passion towards work is commendable.”
Sh. Ashish Goel (I.A.S.)(State Project Director, UPSACS)
“MARG Software Solutions has played a vital role in the conceptualization and the development of an eGovernance solution for 30 Lac Cane farmers arising benefit of 170 million USD.”
Sh. Kamran Rizvi (I.A.S.)(Commissioner, Cane Development
Department)
“I would highly recommend MARG Software Solutions for their commitment towards their job and the quality of the deliveries made.”
Sh. Manoj Kumar Singh (I.A.S.)(Project Director, UPRMSA)
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
& many more appraisals
MARG Software Solutions | www.margsoftware.com
/margsoftware /margsoftware
Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions