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Designing a Donation Experience for Stewardship
connect. reach. grow.
Readiness Series
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
connect. reach. grow.
Readiness Series
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
A: Let’s find out, shall we?
connect. reach. grow.
Readiness Series
Tim Sarrantonio
• 10 years of nonprofit fundraising experience• Serve on two nonprofit boards, volunteer for several others• Raised $2 million in the last four years
connect. reach. grow.
today’s agenda
connect. reach. grow.
today’s agenda
connect. reach. grow.
donation forms
today’s agenda
connect. reach. grow.
donation forms stewardship
today’s agenda
connect. reach. grow.
donation forms stewardship
donor personas
today’s agenda
connect. reach. grow.
donation forms stewardship
donor personas ACTION ITEMS!
online givingthe rise of
2002
2012201
2012
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* Stats from Digital Giving Index studies
online givingthe rise of
2002
connect. reach. grow.
* Stats from Digital Giving Index studies
online givingthe rise of
2002 2013
61
connect. reach. grow.
* Stats from Digital Giving Index study
online giving forms
connect. reach. grow.
* Stats from Digital Giving Index study
generic
online giving forms
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* Stats from Digital Giving Index study
online giving forms
generic vs. branded
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* Stats from Digital Giving Index study
generic vs. branded
online giving forms
• $105 average gift size • $139 average gift size
connect. reach. grow.
* Stats from Digital Giving Index study
online giving forms
• $105 average gift size
• 7% of overall giving
• $139 average gift size
• 54% of overall giving
generic vs. branded
connect. reach. grow.
• $105 average gift size
• 7% of overall giving
• $139 average gift size
• 54% of overall giving
* Stats from Digital Giving Index study
online giving forms
6x more money raised!
generic vs. branded
connect. reach. grow.
what is stewardship?
* Thanks Wikipedia!
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what is stewardship?
It is a theological concept of the ethical planning of resources
* Thanks Wikipedia!
connect. reach. grow.
what is stewardship?
It is a theological concept of the ethical planning of resources
Yet it is so much more!
* Thanks Wikipedia!
connect. reach. grow.
traditional engagement
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We’ve been taught a certain way to grow our mission
traditional engagement
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appeal donation receipt donor steward
We’ve been taught a certain way to grow our mission
traditional engagement
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
#GivingTuesday engagement
donor
appeal
donationreceipt
steward
connect. reach. grow.
connect. reach. grow.
donor personas
connect. reach. grow.
donor personas
Emma
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donor personas
Emma• Previous donor• Invested in mission• Good amount of data
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donor personas
Emma Eugene• Previous donor• Invested in mission• Good amount of data
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donor personas
Emma Eugene• Previous donor• Invested in mission• Good amount of data
• Not a donor• Not invested in mission• Little to no data
developing a stewardship strategy
connect. reach. grow.
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
Donor Passion
Message
Engagement
Stewardship
developing a stewardship strategy
connect. reach. grow.
connect. reach. grow.
#GivingTuesday action items
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving
connect. reach. grow.
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving• Reach out to invested donors for buy in
#GivingTuesday action items
In just one week, your organization can:
• Create a #GivingTuesday donation page• Encourage social giving• Reach out to invested donors for buy in• Develop a simple stewardship plan
connect. reach. grow.
connect. reach. grow.
For next year, your organization can:
#GivingTuesday action items
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor
#GivingTuesday action items
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan
#GivingTuesday action items
connect. reach. grow.
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan• Create a detailed stewardship plan
#GivingTuesday action items
For next year, your organization can:
• Identify a matching donor• Develop multi-media plan• Create a detailed stewardship plan• Build upon this year’s success
connect. reach. grow.
#GivingTuesday action items
Designing a Donation Experience for Stewardship
Q: How can we create a red carpet experience for every potential donor?
A: Now you know!
connect. reach. grow.
Readiness Series
