From London to TokyoSimon Lewis

DirectorTeam Planet

teamplanetsport.com

Introduction

Team Planet - Sustainability for sport

Team Planet is a consultancy set up to help sports organisations get to grips with sustainability requirements and gain benefits by doing sustainability well.

Team Planet can advise organisations across the business of sport, from organising committees and host cities, to sponsors, venues, clubs and governing bodies

teamplanetsport.com

Issue identification

Strategy

Brand development

Funding

Engagement

London 2012 to Tokyo 2020

The ingredients are there for Tokyo to build from London’s experience and drive Olympic sustainability forward:

• Regeneration in developed mega-city context

• Compact city-centre Olympic park

• High public expectations

• Well-developed civil society partners

• Business sector advanced in sustainability

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London 2012’s approach:

• Thirty year regeneration-led approach

• Stakeholders engaged from bid to legacy

• One Planet Olympic sustainability framework developed with WWF

• Carbon footprint and management central to decision-making

• Sustainability Partner programme initiated

• Independent assurance provided by the Commission for a Sustainable London 2012

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Commercial partners (sponsors)

• Will define Tokyo 2020’s brand (together with TOCOG, government and broadcasters)

• Can greatly increase audience engagement and activation

• Should be integral TOCOGs sustainability programme

• Are looking to build their brands, change perceptions and access engaging content

• Only provided around 10% of London 2012 income

• Paid extra to be designated Sustainability Partners

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Recipe for Tokyo 2020 sustainability:

• The right commercial partners

• The right civil society partners

• Board level leadership & accountability

• Long term vision for sustainable legacy

teamplanetsport.com

teamplanetsport.com