1. BACKGROUND GOALS: INCREASE AWARENESS INCREASE RIDERSHIP
ADJUST PUBLIC PERCEPTION OF PUBLIC TRANSIT
2. GOVERNORS PROCLAMATION
3. STATEWIDE PROMOTIONAL ELEMENTS UNIVERSITY SUPPORTED &
PROMOTED LOCAL AGENCY PARTICIPATION WEBINARS, GRAPHICS, TEMPLATES,
YARD SIGNS, ETC. RURAL DEMAND RESPONSE FLYER FACEBOOK CAMPAIGN
ENGLISH & SPANISH PANDORA CAMPAIGN ENGLISH & SPANISH MEDIA
COVERAGE
5. FACEBOOK CAMPAIGN | ENGLISH REACH: 439,322 CLICKS: 6,748
COST PER 1,000 PEOPLE= $7.38 COST PER CLICK: $0.66
6. FACEBOOK CAMPAIGN | SPANISH REACH: 104,032 CLICKS: 2,868
COST PER 1,000 PEOPLE = $8.88 COST PER CLICK: $0.64
7. FACEBOOK ENGAGEMENT Comment: I lived for 2 years in Grand
Island there is no bus there, the weather during winter is
horrible, a lot of snow, the only thing good is that there is work
and they pay well but that is only if you work really hard NE
Transit: There are 2 providers in Grand Island - check out these 2
providers in Grand Island that have bus service."
8. PANDORA RADIO ADS IMPRESSIONS: 863,490 CLICKS: 2,334 CLICK
THROUGH RATIO ENGLISH: 0.50 % SPANISH: 0.89 %
9. STATEWIDE MEDIA COVERAGE!
HTTP://WWW.KOTATV.COM/NEWS/NEBRASKA-NEWS/PUBLIC-TRANSIT-
WEEK-OFFERS-PRIZES-FOR-THOSE-WHO-RIDE/32238966
HTTPS://WWW.YOUTUBE.COM/WATCH?V=T6KTJXEOCJY&FEATURE=YOUTU. BE
HTTP://WWW.KNOPNEWS2.COM/HOME/HEADLINES/NEBRASKA-TRANSIT-
WEEK-299099681.HTML
HTTP://WWW.NBCNEB.COM/HOME/HEADLINES/NEBRASKA-PUBLIC-
TRANSIT-WEEK--299274301.HTML
HTTP://WWW.1011NOW.COM/HOME/HEADLINES/COMMUNITIES-
CELEBRATE-NEBRASKA-PUBLIC-TRANSIT-WEEK-299189521.HTML
HTTPS://WWW.YOUTUBE.COM/WATCH?V=GWQGRLGRBPY&FEATURE=YOUT
U.BE
10. LOCAL AGENCY PARTICIPATION! 21 AGENCIES
11. LOCAL PROMOTIONAL ELEMENTS OPEN HOUSES FACEBOOK GIVE-AWAYS
SELFIE CONTESTS DISCOUNT DAYS & PROMOTIONS APPRECIATION DAYS
STAFF, PASSENGERS, VETERANS STUFF THE BUS CONTESTS SCAVENGER HUNTS
LOCAL MEDIA COVERAGE MANY MORE GREAT ACTIVITIES !!
12. RESULTS RIDERSHIP INCREASED PUBLIC AWARENESS IMPROVED
INCREASED INTEREST FROM SPANISH LEP POPULATION EMAIL LIST DEVELOPED
800+ SUBSCRIBERS!
