Fast and Furious: Quick and Easy Marketing Ideas

FAST AND FURIOUS QUICK AND EASY MARKETING IDEAS WMA Conference 2016 Phoenix, AZ

11:15 a.m. 12:30 p.m.

FAST AND FURIOUS QUICK AND EASY MARKETING IDEAS

FAST AND FURIOUS

TIP 1

FAST AND FURIOUS

MILLIONTH VISITOR

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FAST AND FURIOUS

Be a Resource

FAST AND FURIOUS

Be a Timely & Relevant


Listen & Respond

FAST AND FURIOUS

Use Your Phone - Video

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Use Your Phone - Panorama

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Share User Generated Content

FAST AND FURIOUS

Allow Your Audience Behind the Scenes

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Do Good

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Play Tag

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Integrate Between Channels

FAST AND FURIOUS

Get in touch with your local Yelp Community Manager to leverage Yelps access to your local community

Plan an event in partnership with Yelp to reach new audiences and attract first time visitors

Suggested donations at the door can help cover event costs

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Examples: museumca.org/toolkit/fridaynights museumca.org/toolkit/alteredstate

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Perfect to engage guests at events Package up free tickets with some

prizes themed to the partymake it enticing and special to attract as many entries as possible

Use a ballot box Dont forget to follow CAN SPAM

laws!

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Create a sign template on a chalkboard for a fun, reusable, and easy way to list a program lineup at recurring, weekly or monthly events! Use chalkboard pens, not chalk, for best results. Benefits include: Looks elegant while on a budget More ecofriendly & cheapera better

alternative to printing paper flyers Easy to move around and transport Typos are quick to fix! Can adhere vinyl lettering easily to add

unchanging text & a logo, if desired

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Why? Easy & reusable setup People love them! Great interactive for

giveaways Opens a conversation

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By sharing social media handle and hashtag info on-site,

visitors will easily know how to tag your institution, use the right hashtag, and be more

likely to post about their visit.

Exhibition gallery entrance

Digital signs above ticket desk

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Ask willing partners, foundations & corporate sponsors to link to your website This will boost your link juice to help support your search

engine optimization (SEO)!

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Add an opt-in on: Webpage sidebar Website homepage Guest passes & VIP

tickets

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A registrar at OMCA sends out a weekly Object of the Week email that

highlights an object in the collection with a unique story tied to it. We take that content and re-purpose it to share on

social media!

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Influencer Marketing & Storyteller Takeovers will help you expand reach and target new audiencestheir followers may find you through their posting.

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1. Do not call them an influencer to their faceinteract with them based on their business.

1. Provide a meaningful connection to them & a reason to work

together. 1. Pick the influencers who align with your brand and PREACH!

Pparticipatory post consistently and regularly Rreach know how to grow and engage their own audience Eexpertise already create content that aligns with yours Aaudience have followers who you have identified as valuable to gain Cconsistent always meet their audiences expectations Hhooks have appeal to your audience and can influence a community or network of importance to you

FAST AND FURIOUS

Jeff Goodman Director of Marketing & Communication Frank Lloyd Wright Foundation Taliesin West 12621 N. Frank Lloyd Wright Blvd. Scottsdale, Arizona 85259 [email protected] Office: 602.800.5450

Brenda Hengel PR & Marketing Manager The Mob Museum 300 Stewart Avenue Las Vegas, NV 89101 [email protected] Office: 702.724.8602

Charlotte Patterson Marketing Manager, Audience & Civic Engagement Oakland Museum of California 1000 Oak Street Oakland CA 94607 [email protected] Office: 510. 318.8455 |

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Government & Nonprofit

Fast and Furious: Quick and Easy Marketing Ideas