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2015 ROTARY INTERNATIONAL CONVENTION
Engaging and Growing Your
Membership with Social Media
Moderator: Rotary Coordinator Joe Otin
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• Joe Otin
• Rotary Club of Nairobi Livingston
• Rotary Public Image Coordinator
Your Moderator:
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• Finding your club’s “Online Home”
• “Inward” vs. “Outward” facing content
• Using Social Media to Engage the Community
• Best Practices (The Dos and Don’ts)
• Going beyond the basics (tips for advanced users)
Session Objectives:
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• Nancy Barbee, Rotary Club of Maysville – Assistant Regional Rotary Foundation
Coordinator
• Günes Ertas, Izmir-Dokuz Eylül Rotary Club – Rotary Public Image Coordinator
• Mitty Chang, Rotary eClub of Silicon Valley
Your Panelists:
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• Your Club should have one “Home” online
– Other social media channels can be used and drive traffic to your home (advanced)
• Pick your “home” based on your clubs needs, members comfort, and price/value
– Websites cost money, have more versatility
– Facebook pages are free but limited
Having an Online “Home”
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Inward Facing
• Club Members (leaders and members)
• Focus on “closed” Club\District Events
• Uses Acronyms and Abbreviated titles
• Makes assumptions about members Rotary knowledge
Outward Facing
• Community/Public + Members
• Focuses on “Open” Club Events (Picnic, Social Activities, Service Projects and Fundraising Events)
• Uses Clear, simple terms to convey information
• Assumes the visitor is not familiar with Rotary
Inward vs. Outward Facing Content:
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• Raise Awareness about your club in the community
• Attract service project volunteers
• Invite people to upcoming “public” events (Fundraisers, Dinners, Socials)
• Attract potential members
• Engage donors
What Does Your Homepage Do?
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• Use your page to generate BUZZ in the community (for non-Rotarians)
• Promote global connections for projects, friendship exchanges
• Make Rotary Leaders more accessible
Expanding your Horizons Online:
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Global Connections:
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ROTARY LEADERS BECOME VISABLE
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• Show off your club’s personality:
– People, Pictures and Projects
• What makes your club special?
• What will you do NEXT:
– Invite non-members to attend or participate upcoming events (Service Projects/Fundraisers)
How to Brand Your Club Online:
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PROMOTING PROJECTS--HEART SURGERIES
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PROMOTING PROJECTS---EYE SURGERIES
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Show off Your Club’s Personality:
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BBQ BASH~LINKS TO WEBSITE
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BBQ BASH WEBSITE
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BBQ BASH
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What Makes Your Club Special?
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WORLDS GREATEST MEAL TO END POLIO
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WGM~WEBSITE
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WGM~DISTRICT EVENT IN EGYPT
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• Vague club information
• Lacking club identity/personality
• Poor navigation/Dead links
• Rarely updated
• Too much “fluff”
Common Mistakes Made on Social Media:
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Common Mistakes Made on Social Media: Example
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• Select one member to be responsible for the Social Media presence
– If you can’t find a current member, look to recruit someone new
• Discuss the type of content together
– Stories, Pictures, Events, Fundraisers
• Recruit “Help” from other members
Selecting a Social Media Manager:
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The “Best” Content:
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Rule One: Be Brief – Not Boring
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Rule Two: Be Newsworthy
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Rule Three: Be Helpful
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Rule Four: Be Live
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Rule Five: Be Video Proficient
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• Website or Facebook is your club’s online home but other platforms can help
• Twitter, Instagram, Google Hangouts, Periscope, Meerkat, Tumbler, Podcasts
When and How to use “Other” Social Media
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When To Use Social Media Channels:
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• How is online content consumed
• Ways to engage members and recognize them
• Updating is key to being relevant
– Younger Generations are looking for update information CONSTANTLY
What the Next Generation is Looking For:
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Questions & Answers:
