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‘Collaborative action & collective Impact ’
Elena Douglas
Centre for Social Impact
UWA Business School
This session
• The spectrum of collective action
• Why don’t we collaborate?
• 5 conditions of collective impact
• How do you know if you are ready?
• Do a self-assessment of your sector or geography
• Don’t forget data – data drives integration and
collective impact
• Examples for you to research to take it further
• Remember the mantra: “Beyond ego, logo, and silo”
Communication Consultation Cooperation Collaboration Collective impact
When you move the dial at the population level!
Integration
DATA
The spectrum of collective action
But where is the population level data?
So you want to collaborate...
What is stopping us:
• Lack of incentives
Current tendering and grant processes only require
management of inputs not outcomes -
Collaboration is not required.
• Not how we work right now
History and convention
Leadership & governance focus is on
the organisations, not impact
Building the evidence base at the population/real
social change level requires extensive resourcing
and upskilling
We haven’t developed the skills norms and stories
Conditions of collective impact... What defines the approach....
We will learn about 5 conditions:
They will change the way we see our work and the way
we do what we do.
Make no mistake, this is cultural change.
It’s not easy, it’s for the
Brave and committed.
Have your clients in
Your mind and heart
And lets begin!
Critical steps in a collective impact project
1. Determining a common agenda - what really matters
A shared vision for change including a common
understanding of the problem being solved including
defining scope and boundaries
(e.g. geographic, target age group)
Critical steps in a collective impact project
Build a strong new identity around the common
agenda
This needs to be robust enough to manage the
demands of the existing identity within the
organisation.
Beyond ego and logo we return to mission.
Critical steps in a collective impact project (cont’d)
2. Shared measurement systems
Agreement on a common agenda is illusory without
agreement on the ways success will be measured
and reported.
What will you measure together and be
accountable for?
Technology:
- Results Based Accountability
- Social Solutions software
It’s a fast-moving field and
resources are coming online....
Critical steps in a collective impact project
3. Mutually reinforcing activities
All the various activities, across all the sectors need to
be pulling in the same direction, even if they have
very different approaches and methods. This is
also where the magic of specialisation comes in –
everyone is now able to concentrate on their
strength and then collectively go further.
Critical steps in a collective impact project
4. Continual communication
Developing trust among nonprofits, corporations, and
government agencies is a monumental challenge.
Participants need several years of regular
meetings to build up enough experience with each
other to recognize and appreciate the common
motivation behind their different efforts. Common
vocabulary needs to develop. Biweekly or monthly
meetings among the organizations’ CEO-level
leaders.
Critical steps in a collective impact project (cont’d)
5. Backbone support organisation (Secretariat)
• Requires a particular skill set:
• Creating collaborative spaces
• Nurturing trust across a broad set of people
• Keeping the focus clear
• Continuous reporting and communicating clearly.
• Moral governance of all the players in the project, ensuring
that they are on track in terms of individual contributions &
collectively.
Best if the Secretariat is neither government nor an existing
powerful player in the sector to provide the independence
necessary to play the role of coach and umpire.
Pre-conditions for collective impact
HOW DO YOU KNOW YOU ARE READY?
• Inspirational, influential, effective leadership.
• Strong outcomes measurement capability at the population
level.
• Existing genuine relationships and proven collaboration to
build on.
• Agreement on the need for a new way forward and authority
from major funders to pursue the new way.
• Sufficient funding to sustain the length of the process
required.
Where is your sector?
Geography
• Does your footprint include all players who impact on your population?
• Could you involve them?
• What would be the barriers to doing this?
Have a conversation at your table about a region you know about and discuss prospects for tightening the collaborations.
Make no mistake... The data brought up to collective impact.....
We wouldn’t be here if not for the social impact
data revolution.
Once people starting examining population level
data – the reality of the need for a radical new
approach became clear.
Measurement changes the world!
Self-assessment
HOW READY ARE YOU? Give your region a mark out of ten.
• Inspirational, influential, effective leadership.
• Strong outcomes measurement capability at the population
level.
• Existing genuine relationships and proven collaboration to
build on.
• Agreement on the need for a new way forward and authority
from major funders to pursue the new way.
• Sufficient funding to sustain the length of the process
required.
Great examples – International STRIVE
• Best global example is STRIVE in greater Cinncinati
Ohio, transforming education cradle to career for all
children
• Key to the projects success is a shared
measurement framework which is designed
Collective Impact work by Kania and Kramer building on the
Shared Measurement Framework work of Kramer et al
http://www.youtube.com/watch?v=FLqc_9VxfCE
Strategic philanthropy for a complex world
VIDEO: Strategic philanthropy for a complex world https://www.youtube.com/watch?v=JzWOG4lzMTc
Thank you. Elena Douglas Centre for Social Impact UWA Business School Email: [email protected]