PRESENTATION ON PROJECT FINANCING FROM J&K BANK

Presentation on Effectiveness of advertisement tools used by Jammu & Kashmir bank

PRESENTED BY SALIEN MALIKA30101915165MBA 3RD SEMESTER

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HISTORY OF J&K BANKThe Jammu & Kashmir Bank was founded on October 1 1938 under letters patent issued by the Maharaja of Kashmir, Hari Singh. The Maharaja invited eminent Kashmiri investors to become founding directors and shareholders of the bank, the most notable of which were Abdul Aziz Mantoo, Pesten Gee and the Bhaghat Family, all of whom acquired major shareholdings. The Bank commenced business on July 4, 1939 and was considered the first of its nature and composition as a State owned bank in the country. The Bank was established as a semi-State Bank with participation in capital by State and the public under the control of State Government.The bank had to face serious problems at the time of independence when out of its total of Ten branches two branches of Muzaffarabad, Rawalakot and Mirpur fell to the other side of the line of control (now Azad Kashmir) along with cash and other assets.

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Mission of J&K Bank:To catalyze economic transformation and capitalize on growth.The bank aspires to make Jammu & Kashmir the most prosperous state in the country, by helping create a new financial architecture for the J&K economy, at the center of which will be the J&K. Vision of J&K Bank:To provide the people of J&K international quality financial service and solutions and to be a super-specialist bank in the rest of the country.

PERFORMANCE OF THE BANK

The Banks aggregate business crossed yet another psychological mark and stood at Rs. 95,574.57 Crores at the end of the financial year 2014-15. The Banks total business increased by Rs. 10,575.18 Crores from the previous years figure of Rs 60,294.39 Crores, registering a growth of 17.54%.The Bank registered highest ever Net Profit of Rs. 615.20 Crores for the financial year 2014-15 compared to Rs. 512.38 Crores for the financial year 2012-13, registering 20.07% surge.

SCOPE OF THE STUDY

The study is limited to customers of J&K bank only. The study was conducted to analyze the customer satisfaction towards J&K bank advertisement tools.

OBJECTIVES OF THE PROJECT To get fair idea about banking. To get some idea about Products and services offered by the bank. To understand the perception of people towards Advertisement system of the bank. To know whether the bank is able to satisfy its customers. To understand the reasons why some customers dont feel Satisfied . To know what problems the bank faces in advertisement. To understand how banks can manage to play a healthy competition.

Importance of Advertising

Advertising plays a very important role in todays age of competition. Advertising is one thing which has become a necessity for everybody in todays day to day life, be it the producer, the traders, or the customer. Advertising is an important part.

Advertising is important for the customers Advertising is important for the society Advertising is important for the seller and companies producing the products

Types of advertising

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens etcTelevision advertising / Music in advertisingInfomercials (Radio advertising)Online advertising (Radio advertising, Press advertising)Billboard advertising

Tools of Advertisement

RadioNewspapers MagazinesOutdoorInternetTelevision

Tools used by J&K bank for advertisement

Print(newspapers,magazines,brochures)Audio visual (Radio,television,banners,flexboards)WebDirect selling

RESEARCH METHODLOGY

The most of important part and main strength of project comes from the process of collecting; classification and analyzing work will depend upon the methodology. It is in a way proposed plan of the study.

SOURCE OF DATA COLLECTION: Data Collection is key part of project work. There are two types of data collection, first is primary source and second is secondary of data collection. PRIMARY DATA: Primary data for the research was collected through questionnaires. When collecting primary data one can choose to do interviews, observations, experiments, and questionnaires. Due to the purpose of our research, only the questionnaire method was reliable be able to approach the topic and to collect the answers in a satisfactory manner.

SAMPLE SIZE: 100 and different question have different sample size.

Choice of methodology:-

For the field research I decided that the most appropriate approach would be a questionnaire that would be filled out by people of Srinagar. To encourage the people not to reject the questionnaire outright, and to increase the response rate, the questionnaire was limited to maximum of 4 sheet of A4 paper.

DATA ANALYSIS AND INTERPREATIONQNo1: In which bank you have an account?

From the survey majority of customers i.e 90% respondents are associated with the J&K bank, 5% are associated with HDFC bank, and 5% are associated with other banks. This question helped us to conclude that a fairly large number of the customer have been associated with the J&K bank.

QNo2:- With which bank you mostly deal?

From the survey majority of customers i.e 85% respondents deal mostly with the J&K bank, 10% of respondents deal mostly with HDFC bank, and 5% of respondents deal mostly with other banks. This question helped us to conclude that a fairly large number of the customer deal with the J&K bank.

QNo3:- What you like best about J&K Bank?

During the survey a question was asked that what you like best about your bank. It was observed that 30% of the people say that it is best in its products, 20% of people say its best in its services and 50% says both products and services. So that the majority of people say that the bank is best in both i.e products and services

QNo4:- How will you rate the services being provided by the J& k Bank?

From the survey majority of the customers i.e 55% of respondents says services of J&K Bank are excellent, 40% of customers are satisfied with the J&K bank, 5% says average . So that the majority of people says services of J&K bank are excellent.

QNo5:-Are you aware about various products and services provided by the J & K bank?From the survey majority of the customers i.e 75% of respondents says that they are aware about various products and services provides by the J&K Bank and 25%of customers are not aware about the products and services provided by the J&K bank. So that the majority of people are aware about the products and services of J&K bank.

QNo6:-From where you get information about the products and services of J& k Bank?

During the survey a question was asked that where you get information about the products and services of J&K bank. It was observed that 34% of the people says from branch, 25% says from Newspaper,16%says from television,11% says from radio ,9% says from internet and 5% from Magazines. So that the majority of people get information from Branches.

QNo7:- For you advertisement is a source of?

During the survey a question was asked that advertisement is a source of information or Entertainment. Majority of customers replied advertisement is a source of information.

QNo8:- Does advertisement actually shows the real features of the Products and Services?

From the survey of customers majority 75% of respondents says that advertisement shows real features of products and services and 25%of customers replied they do not show the real features of products and services.

QNo9:- Does an entertaining advertisement influence your opinion about the products and services?

During the survey a question was asked that does an entertaining advertisement influence your opinion about the products and services. About 93% of customers replied yes and 7% of people replied no. So that the majority of people say entertaining advertisement influence their opinion about the products and services.

QNo10:- Which form of ad creates a great impact on you?

During the survey a question was asked that which form of ad creates great impact. About 50% of respondents replied Moving action oriented ad, 35% replied words with visuals , 11%of respondents replied words with sounds and 4% replied printed oriented Ad. So that the majority of people say moving action oriented ad have great impact on customers.

QNo11:- Have you ever availed any service or used any product after coming across its advertisement?

From the survey majority of the customers i.e 71% of respondents admitted that they have availed any service and used any product after coming across its advertisement and 29%of respondents say that they have not used any product after coming across its advertisement. So the majority of people say yes.

QNo12:-According to you which is the best source of information provider regarding Products and services of J& k Bank?During the survey a question was asked that which is the best source of information provider regarding products and services of J&K bank. First preference goes to Branches, 2th to Newspaper, 3th to Television , 4th to Radio , 5th to internet. So that the majority of respondents replied Branch is the best source of information provider.

FINDINGSMajority of respondents i.e.90% are having their accounts in J&K bank and 10% respondents are having their accounts in different banks, this shows that J&K bank has more market share than others. The study reveals that 75% respondents are aware about products and services offered by bank and 25%respondents are not having knowledge about the products of the bank.Most respondents i.e.42%agree with the fact that branch is the best source of information provider regarding products and services of J&K bank.From my findings it is clear that 50% of respondents replied moving oriented ad creates a great impact on us. The study reveals that 75% respondents agree the statement that advertisement does show the real features of products and services. All the respondents, agree the statement that advertisement is a source of information.

SUGGESTIONS AND RECOMMENDATIONSAdvertisement should be made with keeping the determinants of effectiveness in mind.Advertisers should develop new and more effective ways of advertisement.Advertisement should be according to the products.There should be proper information about the products/ services through advertisement i.e. (Print and electronic media). The bank officials should adopt various forms of advertisement in order to give timely information about the updated products/ services to the customers.Investment in advertisement should be made with great care of media.

LIMITATIONS OF THE RESEARCH Every research is limited by its imagination is true, but we definitely have some limitations on this research. The limitations are as follows:The study was restricted to J&K Bank customers only.Considering the size of the population that we have, the sample size that I have taken was very small.Some customers were reluctant to give detailed information.Sample size was restricted due to time constraint.Data given by the respondents are limited to their own attitude, perceptions, knowledge, feeling and awareness.

BIBLIOGRAPHYBIBLIOGRAPHYhttps://en.wikipedia.org/wiki/Jammu_%26_Kashmir_Bankhttp://www.jkbank.net/history.phphttp://economictimes.indiatimes.com/jammu-&-kashmir-bank-ltd/infocompanyhistory/companyid-8611.cmshttp://www.business-standard.com/company/j-k-bank-7311http://www.jkbank.net/intRates.phphttps://www.myloancare.in/fixed-deposit/fd-interest-rates/jammu-and-kashmir-bankhttps://www.bankbazaar.com/recurring-deposit/jammu-kashmir-bank-recurring-deposit-rates.html

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