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War Child UK Duty of care Using video to inspire action

Duty of care – using video to inspire action. Engagement conference, 22 October 2015

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Page 1: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

War Child UK

Duty of careUsing video to inspire action

Page 2: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Our challenges

Page 3: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Project team

•••

Page 4: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Creative brief

Page 5: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Kave

Page 6: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

At this stage…

Page 7: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Duty of care

Page 8: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

The creative team

• Heydon Prowse from The Revolution Will Be Televised

• Creative Directors Guy Davidson and Daniel Clarke from London agency TOAD

• Director Daniel Luchessi

• Post production team at H&O and OgilvyOne.

• Seeding campaign by Don’t Panic

Page 9: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Duty of care

Page 10: Duty of care – using video to inspire action. Engagement conference, 22 October 2015
Page 11: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Duty of care

Page 12: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Measurement

Page 13: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Measurement

Page 14: Duty of care – using video to inspire action. Engagement conference, 22 October 2015
Page 15: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Measurement

“Creates enough attention that people with influence would be forced to pay attention.”

Page 16: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do:

www.charitycomms.org.uk

Page 17: Duty of care – using video to inspire action. Engagement conference, 22 October 2015

Engagement

conference

Conference

22 October 2015

London

#CCengagement

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