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Presentation to the Global Advocacy Leadership Academy at ASCO2014. Harness social media and increase visibility. Partner with stakeholders, respect diversity. Champion your passion and the causes you are passionate about.
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Patient engagement:Social media, health
professionals, and advocacyDon S Dizon MD
Massachusetts General HospitalEditor, ASCO Education Book
Chair-Elect, ASCO Cancer Communications Committee
Advocacy
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Blogging
Engagement
With other clinicians
Beyond My Peers
Action
What I’ve learned
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Hashtags
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Symplur
http://www.symplur.com/healthcare-hashtags/ASCO13/analytics/?hashtag=ASCO13&fdate=05%2F18%2F2013&shour=0&smin=0&tdate=05%2F22%2F2013&thour=0&tmin
=0&ssec=00&tsec=00&img=1
Importance of impressions
http://help.tweetreach.com/hc/en-us/articles/201201636-What-do-you-mean-by-reach-exposure-and-impressions-
Engage, don’t Advertise
Conclusion
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Always with our principles intact
http://lightworkers.org/blog/186234/radiance-light-love-sincerity