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Culture euroeast l.gloor
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Mr Mayor, dear guests, Thank you very much for the Invita8on to this exci8ng event. Within the last couple of months I have become aware of how ac8ve and dynamic a whole number of ci8es in your country are engaged in pursuing their development into a be@er future. I would like to congratulate you for the comprehensive strategy that you have elaborated for your city. I have been Invited to speak within the module “Strategy Planning and cultural aspects” of this session „Different aspects of strategic planning” I have 10 minutes and I do not want to waste them with a presenta8on of our programme I will just give you our main objec8ve and some of the main findings of the research on priority needs that we have done in all six EaP countries. I will then present you some reflec8ons that I hope will be a concrete contribu8on to your planning process. Let me start with one slide on the Eastern Partnership Culture Programme NEXT SLIDE
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Seen our overall objec8ve, you might already understand the 8tle of my presenta8on: Indeed, we believe that culture has more to give to society then just being a subsector of development. We believe that it is to be seen in its full dimension of a transversal topic that can, should and does impact on many fields of society and its development. This point of view is also reflected by the recommenda8ons that our team of experts have elaborated based on six analy8cal country base-‐line reports and a regional research report. NEXT SLIDE
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Most of the points listed above have also been men8oned by the speakers before me, like the need for par8cipatory policy making involving civil society, or the need for decentralisa8on, a topic that is connected to your proposal to re-‐define tasks and responsibili8es. Etc To prove and jus8fy our point of view, I found a short document that I recommend for reading to everybody interested into this topic: NEXT SLIDE
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It is a document that UNESCO elaborated as its contribu8on to the POST-‐2015 UN Development Agenda The 8tle reflects the same point of view that our programme is promo8ng NEXT SLIDE
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Culture is a powerful driver for development, with community-‐wide social, economic and environmental impacts. Culture-‐led development includes a range of non-‐mone8zed benefits: greater social inclusiveness and rootedness, resilience, innova8on, crea8vity and entrepreneurship for individuals and communi8es, and the use of local resources, skills, and knowledge. Respec8ng and suppor8ng cultural expressions contribute to strengthening the social capital of a community and fosters trust in public ins8tu8ons. Cultural factors also influence lifestyles, individual behaviour, consump8on pa@erns, values related to respect for the environment and our interac8on with the natural environment. Cultural sector also contributes to economy and to poverty allevia8on. NEXT SLIDE
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Cultural heritage, cultural and crea8ve industries, sustainable cultural tourism, and cultural infrastructure can serve as strategic tools for revenue genera8on, where rich cultural heritage and substan8al labour force is available. Cultural and crea8ve industries represent one of the most rapidly expanding sectors in the global economy with a growth rate of 17.6 % in the Middle East, 13.9 % in Africa, 11.9 % in South America, 9.7 % in Asia, 6.9 % in Oceania, and 4.3 % in North and Central America. Tourism has become one of the world’s fastest growing economic sectors. Gross worldwide tourism receipts grew at an average rate of 7 % from 1998 to 2008. Cultural tourism accounts for 40 % of world tourism revenues NEXT SLIDE
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Investment in culture and crea8vity has proven an excellent means for revitalize the economy of ci8es. Today, many ci8es use cultural heritage and cultural events and ins8tu8ons to improve their image, s8mulate urban development, and a@ract visitors as well as investments. Most Middle-‐Income Countries are developing vibrant culture sectors and ini8a8ves. There is a reason that more and more city networks related to culture are coming together. NEXT SLIDE
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Culture has a transforma8ve power on the development of society, broadens the terms of the current development strategy debate and makes development much more relevant to the needs of people. Strategies that are responsive to the cultural context and the par8culari8es of the place and the community, and advance a human-‐centred approach to development are likely to yield sustainable, inclusive and equitable outcomes. Acknowledging and promo8ng respect for cultural diversity, moreover, facilitate intercultural dialogue, prevent conflicts, within and between na8ons, thus crea8ng op8mal condi8ons for achieving development goals. Culture, understood this way, makes development more sustainable. NEXT SLIDE
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Integra8ng Culture into Governance: Integra8ng culture in the concep8on, measurement, and prac8ce of development with a view to advancing inclusive, equitable, and sustainable development. Capitalizing on the Cultural Sector’s Contribu8on to Economic Development: Sustainable cultural tourism, cultural and crea8ve industries, cultural ins8tu8ons and culture-‐based urban revitaliza8on generate employment, s8mulate local development, and foster entrepreneurship. Capitalizing on Tradi8onal Knowledge to foster Environmental sustainability: Integra8ng tradi8onal knowledge and prac8ces in sustainable environment schemes and seeking synergies between tradi8onal environmental prac8ces and high technologies
Building on Culture to Promote Social cohesion: Promo8ng intercultural dialogue to harness social cohesion thereby, crea8ng an environment conducive to development. Capitalizing on the poten8al of the arts to promote social cohesion and develop entrepreneurship, especially among youth, and in post-‐conflict and post-‐disaster situa8ons. To underline the said, allow me to add two illustra8ng slides showing the findings fr om a renowned researcher on the field of the interconnec8on between cultural par8cipa8on and innova8on, Prof Pier Luigi Sacco. NEXT SLIDE
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How does all what I have presented by now relate now to the Development Strategy of Vinnytsia? Allow me to do an express scan through your strategy 2020 document, let’s call it a “culture-‐check” NEXT SLIDE
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Does this sound like a city led by culture: I would say “yes” “Friendly and smiling people” and no culture? Impossible! NEXT SLIDE
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Does this sound like a city led by culture: I would s8ll say “yes” Let‘s now have a look at the 5 strategic priori8es of the strategy I have marked yellow, where I sense a connec8on to culture NEXT SLIDE
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Building a community requires connec8ng to the culture of the community NEXT SLIDE
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Remember what the UNESCO paper says about economic growth and the role of cultural & crea8ve industries? NEXT SLIDE
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UNESCO believes that tradi8onal knowledge and skills are sources for environmental sustainability. This also due to the interconnec8on between culture and values: respect and care for the environment is a value that grows on cultural grounds NEXT SLIDE
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„Culture is men8oned under Priority 4 point 4, to my knowledge for the first 8me“ BUT: how do you build a child friendly city, a youth city, a city of social cohesion, without referring to culture, without a coherent strategy on how to rely on culture for the sustainable development of your city? The text under this Priority 4.4 reads like a summary of a general culture strategy, men8ons crea8ve industries and so on, but none of the culture related measures appear under the other priori8es all across the strategy document. This is really a pity! NEXT SLIDE
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Here we find “Crea8vity” under „Crea8ve Urban Space“ BUT again: a holis8c approach to urban and spa8al development, meaning to include the spaces where we live, recreate and create, would not be a holis8c approach if it is not led by a transversal culture strategy; the compact city, quality housing, city driven by knowledge: to produce results and lead to a be@er life for the people, all this objec8ves need to be guided by a transversal culture strategy, I assume, this is evident for everybody in the room, isn't it? Think at the chain Educa8on-‐Crea8vity-‐Innova8on NEXT SLIDE
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The principle of culture-‐led development could be for instance a new Guiding Principle 4 of your strategy. NEXT SLIDE
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