Empoweringgovernmenttocreatebetterlivesformorepeople.

CREATINGENGAGINGCONTENTINTHEGOVERNMENTSECTOR

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GOVDELIVERY

KATESYMESFederalClientSuccessConsultantFormerAttorneyImprov ComedianStrugglingPuppyOwner

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GOALS&PRIORITIESFOR2017

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GOALS&PRIORITIES:UPENGAGEMENTW/YOURCONTENT

• IdentifyObjectives• KnowYourAudience• BuildYourBrand• ReachThemWhereTheyAre• DiversifyChannels• Re-Engage• Test&Analyze

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IDENTIFYYOUROBJECTIVES

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KNOWYOURAUDIENCE

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KNOWYOURAUDIENCE

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BUILDYOURBRAND

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REACHTHEMWHERETHEYARE

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DIVERSIFYCHANNELS

Website93%

Email80%

StillMostUsedChannel

SocialMedia80%

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RE-ENGAGE

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TEST&ANALYZE

ANALYZE,RINSE,REPEAT

THANKYOUFORYOURTIME

KATESYMESFEDERALCLIENTSUCCESSCONSULTANTKATE.SYMES@GOVDELIVERY.COM