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Counter Proposal to the
Lakeview Whole Foods Project
May 11, 2015
Background
Centrum Properties’ Proposal – 2007
• Mixed-use development
• 90,000 square feet of retail space
• 131 condo units
• 300 underground parking spaces
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Background
Centrum Properties’ Proposal – PD#1052
• Public Park on Melrose Street
• Garage entrance/exit on Belmont Ave
• Exit on Melrose only for bank drive-thru
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PD #1052OriginalPlan For CentrumProperties Development
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Current Proposal
Whole Foods Proposal - 2015
• 75,000 square feet of retail space
• 300+ parking spaces – half on street level
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Current Proposal
Whole Foods Proposal - 2015
• Parking on the street level and below ground
• Garage entrance/exits on Belmont & Melrose
• Traffic light at Ashland & Melrose
• No public park or free space
• Building extends from lot line to lot line
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Whole Foods Concept Study March 19, 2015
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Community Concerns
3 Main Concerns
1. Garage entrance/exit on Melrose Street
2. General design and concept of the store
3. Design of the façade that faces Melrose Street
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Community Concerns
Melrose Entrance and Exit
• Melrose is predominantly a residential block
• Safety issues with senior housing & school
• Currently has a garage entrance & exit – 138 spaces
• Added congestion on Ashland with new traffic light
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What Melrose Street Looks Like Today
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Community Concerns
Design and Concept of the Store
• Industrial big box look
• Street level parking
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MELROSE
BELMONT
ASHLAND
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Community Concerns
Design and Concept of the Store
• Adversely impacts the character of the neighborhood
• Gives the appearance of an unsafe block
• No windows on ground floor make it less safe
• Creates additional noise, light and air pollution
• Corridor becomes auto-centric
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SearsLawrence
Ave
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WickerPark
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Solutions
1. Eliminate the garage entrance/exit on Melrose
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Solutions
The following properties manage with just one entrance:
• The Point at Clark (DSW, Michael’s, Marshalls) – 90,000 square feet
• Mariano’s Ravenswood (Lawrence) – 80,000 square feet
• Jewel Osco on Southport – 62,000 square feet
• Whole Foods Streeterville – 50,000 square feet
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Solutions
2. If a second entrance is needed put it on Ashland
Ashland is a commercial street that is better suited for a garage entrance/exit
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Solutions
3. Allow traffic to flow in and out of Melrose at Ashland but make Melrose Street a cul-de-sac just east of the parking entrance/exit.
This pedestrian area is in keeping with CDOT’s Chicago’s Pedestrian Plan which “aims to make the street safer and more connected, the city more livable and its citizens healthier.”
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MelroseCul-de-sac
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People Spot – Lincoln Avenue
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North Lakewood - 3100 North, 1270 West
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West Wolfram – 2800 North, 1300 West
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West Henderson – 3330 North, 1215 West
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Solutions
4. Move all of the parking underground and the retail store to the street level thereby creating a store
environment that is inviting and reflects the community it serves.
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Balducci’s
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Eataly - NYC
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Dean & Deluca
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Gene’sSausage
Shop
LincolnSquare
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Whole Foods Market
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Solutions
5. Create a building façade with aesthetics that will preserve and protect the residential character of Melrose Street and enhance goodwill in the neighborhood that Whole Foods is moving into.
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Greenview Place Senior Living – Melrose Street
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Core ValuesValues are the backbone of our company culture and
how we aspire to do business every day – with you, our
supplier partners, our customer and worker
communities, and each other.
WE SATISFY, DELIGHT AND NOURISH OUR CUSTOMERS
Inviting Store EnvironmentsWe create store environments that are inviting and fun, and reflect the communities they serve. We want our stores to become community meeting places where our customers meet their friends and make new ones.
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Conclusion
This is a highly visible intersection and any store that moves into the space will have an enormous impact on the neighborhood. Done well, it could be the spark that revitalizes the entire corridor. It could ignite retail on the arterial streets of Lincoln and Belmont and draw customers from around the city. It could recreate the shopping mecca that this area once was and enhance the lifestyle of the neighborhood.
Done badly and the corridor will look like an industrial zone that people will pass through quickly on their way to some other box store or a more enjoyable shopping experience in a different neighborhood. It will not serve Whole Foods well nor the community at large.
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If you want more information or copies of this presentation contact us at:
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