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Kampala Evaluation Talk: Communicating evaluation findings: challenges and opportunities 17 October 2014 Kampala, Uganda Glenn O’Neil

Communicating evaluation findings: challenges and opportunities

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Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.

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Page 1: Communicating evaluation findings: challenges and opportunities

Kampala Evaluation Talk:

Communicating evaluation

findings: challenges and

opportunities

17 October 2014 Kampala, Uganda

Glenn O’Neil

Page 2: Communicating evaluation findings: challenges and opportunities

Unfortunately this

is how most people

currently interact

with evaluation

findings

Page 3: Communicating evaluation findings: challenges and opportunities

4 challenges

Page 4: Communicating evaluation findings: challenges and opportunities

Complexity

Evaluations are complex, rich and dense: this doesn’t facilitate communications

Page 5: Communicating evaluation findings: challenges and opportunities

Closed

Organisations often view evaluation as a confidential exercise and don’t want to share findings

Page 6: Communicating evaluation findings: challenges and opportunities

Messages

Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority

Page 7: Communicating evaluation findings: challenges and opportunities

Planning

To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is

Page 8: Communicating evaluation findings: challenges and opportunities

4 opportunities

Page 9: Communicating evaluation findings: challenges and opportunities

Openness

Organisations are slowly becoming more open and willing to communicate

Page 10: Communicating evaluation findings: challenges and opportunities

Participation

As evaluation becomes more participatory, it encourages greater communications

Page 11: Communicating evaluation findings: challenges and opportunities

Curiosity

People are interested in evaluation findings – as it provides an often missing external point of view

Page 12: Communicating evaluation findings: challenges and opportunities

Tools now exist

1 page summary

Video report

Infographic Photostory

Page 13: Communicating evaluation findings: challenges and opportunities

Webinar

Interactive web page Blog

Social media

Page 14: Communicating evaluation findings: challenges and opportunities

Steps needed

Has

communications

been planned?

What messages

to

communicate?

How open is the

organisation?

How participatory is the evaluation?

What tools to

use?

Page 15: Communicating evaluation findings: challenges and opportunities

Communications is effective when people learn of evaluation findings from different sources and tools

Page 16: Communicating evaluation findings: challenges and opportunities

Evaluation participatory = effective

Communications interactive = influential

Page 17: Communicating evaluation findings: challenges and opportunities

17

Q&A

Thank you!

[email protected]

glennoneil

www.owlre.com

@glenn_oneil

www.intelligentmeasurement. net

Contacts:

Page 18: Communicating evaluation findings: challenges and opportunities

Credits 1 page summary:

http://myvisualvoice.com/projects/visual-executive-summary

Infographic:

http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop-emergency-housing-services-prevent-youth-homelessness-and-improve-health-and-wellbeing/

Video report:

http://www.youtube.com/watch?v=WJteTOYB2eI

Photostory:

http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf

Interactive web page:

http://www.thegef.org/gef/RBM

Blog:

http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt

Webinar:

http://www.seachangecop.org/webinars

Royalty free stock images in this presentation from: http://www.shutterstock.com/