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Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.
Citation preview
Kampala Evaluation Talk:
Communicating evaluation
findings: challenges and
opportunities
17 October 2014 Kampala, Uganda
Glenn O’Neil
Unfortunately this
is how most people
currently interact
with evaluation
findings
4 challenges
Complexity
Evaluations are complex, rich and dense: this doesn’t facilitate communications
Closed
Organisations often view evaluation as a confidential exercise and don’t want to share findings
Messages
Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority
Planning
To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is
4 opportunities
Openness
Organisations are slowly becoming more open and willing to communicate
Participation
As evaluation becomes more participatory, it encourages greater communications
Curiosity
People are interested in evaluation findings – as it provides an often missing external point of view
Tools now exist
1 page summary
Video report
Infographic Photostory
Webinar
Interactive web page Blog
Social media
Steps needed
Has
communications
been planned?
What messages
to
communicate?
How open is the
organisation?
How participatory is the evaluation?
What tools to
use?
Communications is effective when people learn of evaluation findings from different sources and tools
Evaluation participatory = effective
Communications interactive = influential
17
Q&A
Thank you!
glennoneil
www.owlre.com
@glenn_oneil
www.intelligentmeasurement. net
Contacts:
Credits 1 page summary:
http://myvisualvoice.com/projects/visual-executive-summary
Infographic:
http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop-emergency-housing-services-prevent-youth-homelessness-and-improve-health-and-wellbeing/
Video report:
http://www.youtube.com/watch?v=WJteTOYB2eI
Photostory:
http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf
Interactive web page:
http://www.thegef.org/gef/RBM
Blog:
http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt
Webinar:
http://www.seachangecop.org/webinars
Royalty free stock images in this presentation from: http://www.shutterstock.com/