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Social Media, Content Marketing & ValoBox Julia Kingsford, Kingsford Campbell @juliakingsford Twitter tips 1. Don’t be afraid to repeat your tweets throughout the day, very few of your followers will see them more than once as they follow lots of people and aren’t on twitter all the time. 2. Never start a tweet @ someone. If you do only the people who follow you AND them will see it in their timeline, therefore hugely reducing your impact. As an easy way round this simply use a piece of punctuation at the start instead, so: @cityreadlondon is amazing = WRONG .@cityreadlondon is amazing = RIGHT 3. Engage with people. Even if you can only do it for 5 minutes a day. Retweet people, ask questions, respond to what people have said. Twitter is about conversations not statements so if you’re not having any then you’re not using it to its full potential. Facebook tips 1. You can link Facebook posts directly to other people (like Cityread). Lots of the time Facebook will automatically suggest this when you start typing what looks like a name, but if it d oesn’t, you can borrow from twitter and put an @ sign in front of names to tell Facebook that you want to link. 2. Facebook should be less repetitive as its more engaging and allows for longer communication so don’t just verbatim repeat messages on FB Using Content In all social media providing people with something that interests them is the key to engagement. People are fine seeing simple selling ‘come to our event’ sort of messages but they much prefer it when you’re providing them with more value, interesting information, things to engage with. In fact for many big brands they think that only 10% of messages should be proper marketing messages, everything else should be content. Fortunately we’re blessed with a huge amount of content we can use from photos (of books, or people in the library, or even views from the library) to videos, vines (6 second videos) and gifs (animated images on repeat) to quotes (inspiring, from books, or from your users!) to whatever is interesting and relevant to your audience that’s going on right now (local events, festivals, road closures even!). But now there’s also a way for you to share books through social media directly with your audience...

Cityread london social media, content marketing & valo box presentation

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Page 1: Cityread london social media, content marketing & valo box presentation

Social Media, Content Marketing & ValoBox

Julia Kingsford, Kingsford Campbell @juliakingsford

Twitter tips

1. Don’t be afraid to repeat your tweets throughout the day, very few of your followers will see

them more than once as they follow lots of people and aren’t on twitter all the time.

2. Never start a tweet @ someone. If you do only the people who follow you AND them will see

it in their timeline, therefore hugely reducing your impact. As an easy way round this simply

use a piece of punctuation at the start instead, so:

@cityreadlondon is amazing = WRONG

.@cityreadlondon is amazing = RIGHT

3. Engage with people. Even if you can only do it for 5 minutes a day. Retweet people, ask

questions, respond to what people have said. Twitter is about conversations not statements

so if you’re not having any then you’re not using it to its full potential.

Facebook tips

1. You can link Facebook posts directly to other people (like Cityread). Lots of the time Facebook

will automatically suggest this when you start typing what looks like a name, but if it doesn’t,

you can borrow from twitter and put an @ sign in front of names to tell Facebook that you

want to link.

2. Facebook should be less repetitive as its more engaging and allows for longer communication

so don’t just verbatim repeat messages on FB

Using Content

In all social media providing people with something that interests them is the key to engagement.

People are fine seeing simple selling ‘come to our event’ sort of messages but they much prefer it

when you’re providing them with more value, interesting information, things to engage with. In fact

for many big brands they think that only 10% of messages should be proper marketing messages,

everything else should be content.

Fortunately we’re blessed with a huge amount of content we can use from photos (of books, or

people in the library, or even views from the library) to videos, vines (6 second videos) and gifs

(animated images on repeat) to quotes (inspiring, from books, or from your users!) to whatever is

interesting and relevant to your audience that’s going on right now (local events, festivals, road

closures even!).

But now there’s also a way for you to share books through social media directly with your audience...

Page 2: Cityread london social media, content marketing & valo box presentation

Social Media, Content Marketing & ValoBox

Julia Kingsford, Kingsford Campbell @juliakingsford

How to use ValoBox

ValoBox is a new way of sharing and sampling books and are a real revolution in digital reading. It

completely changes how books can be experienced and how they can be shared socially, enabling

them to be embedded in to websites as easily as a youtube video and shared on social media as

easily as a buzzfeed article. They can be embedded and shared by anyone, freely and easily, and can

be read on any device – mobiles, tablets or computers. Before ValoBox, if you wanted to engage

people with a book you’d have to describe it and link to a brochure page on a website that simply had

more information about the book. Now you can link directly to the book and your followers can start

reading it immediately.

Getting started

1. Go to www.valobox.com

2. You can read and share books without signing up, but if you sign up you can start earning a

commission if anyone buys a book you’ve linked to or embedded

3. You can sign up for yourself or your library (or both). All you need is an email address and

password

4. Find a book you want to share and click on the share button

5. From here you can share a book directly on Facebook or Twitter as well as get the link and the

embed code (the embed code is only used if you want to feature the book directly in a blog or

webpage; use the link for anything else)

Idea for using ValoBox

1. Social media

a. Simply share the link on twitter and facebook. Tell people how great the book is and

that they can read a sample from the link. Encourage them to share it too if they enjoy

it.

b. You can run competitions to win the full book via ValoBox. If you have budget you can

do this for any book you want and we’re working on a way to fund some giveaways

centrally for Rivers of London.

2. Email

a. If you run email newsletters you can include the link but you can also use it as a

hyperlink from a word or a picture of the book jacket (hyperlinks are when the link is

attached to a word that you click on, rather than having to see the whole link, like this)

3. Websites

a. If you run a blog or have access to your website you can embed the books directly into

the page or you can use the links for hyperlinks if that’s easier for you

This bit is the code for the book.

Every book has a different number (this one is for Rivers of London).

This bit is the code for the seller (ie you).

Every ValoBox user has a different code so we know who has

promoted which book (and therefore who earns commission).

(This one is for me!)

About the code: ValoBox codes all follow the same pattern. The bits in red are unique to each book or each ‘seller’ (the pers on who’s sharing it)

https://valobox.com/read/streams/34979?seller=875

Page 3: Cityread london social media, content marketing & valo box presentation

Social Media, Content Marketing & ValoBox

Julia Kingsford, Kingsford Campbell @juliakingsford

Social media & Useful links

Social media

Twitter:

http://twitter.com/cityreadlondon

@cityreadlondon

#cityread

@ben_aaronovich

@gollancz

@orionbooks

Facebook:

http://facebook.com/cityreadlondon

Links

The Rivers of London rap:

http://youtu.be/Tldu63RKu40

Rivers of London on ValoBox

https://valobox.com/read/streams/34979?seller=0

ValoBox page with all Ben’s books

https://valobox.com/browse/collections/ben-aaronovitch