Marc Benioff Chairman & CEO

The Connected Nonpro!t

/salesforce.comfoundation

@SFDCFoundation

Corporate Pres – PowerPoint Template – 16x9 FY14.pptx

Transform Your Fundraising

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Today’s Presenters

Jessica Hood Salesforce Foundation @jessh00d

Welles Hatch City Year @CityYear

Lori Freeman Salesforce Foundation @LoriF

Chris Mann City Year @ChrisRMann

1%

Product Time Equity

588,000+ Hours Service

$58M+ Grants

20,500+ Nonpro!t

Organizations

1:1:1 Model Adopted by

Our 1:1:1 Social Enterprise Model

Proven Success Across the Nonpro!t Sector

A Whole New Way to Engage Supporters

Social Mobile

Connected Cloud

50B Connected Products

4.5B Aggregate

Social Users

5B Smartphones

by 2017

58% Faster

Deployment

Image source: silabs.com/iot

New World For Fundraising

•  1 in 10 Americans have texted to donate

•  59% donate after engaging with a nonpro!t via social media

•  21% increase in online giving in 2013

Is Your Fundraising Built for the Connected Era?

Are you meeting your supporters where they

are?

Are you building relationships as a

team?

Can you connect anytime, anywhere,

on any device?

Deliver better programs &

services

Raise more funds

Communicate more effectively

Connect to Your Community in Whole New Ways

Nonpro!t Connected

Engage & strengthen your

community

@CityYear

CIO, City Year

Welles Hatch

VP Corporate Partnerships, City Year

Chris Mann

WHAT IS

CITY YEAR? City Year is an education-focused nonprofit organization that partners with public schools to keep students in school and on track to succeed.

Full time 1-on-1

Small groups After school

“The direction City Year is going is breathtaking. The idea of quadrupling the number of corps members, the idea of just taking on systemically this dropout challenge with great partners, I think will transform educational opportunity in this country – hopefully for decades to come.”

- Secretary of Education, Arne Duncan at City Year National Leadership Summit

   

A Strategy for Long-Term Impact

Serve 50% of the off-track students in City Year communities

Serve cities that account for 2/3 of the nation’s urban dropouts

Promote 80% of students to 10th grade on time and on track in schools where City Year serves

   

150,000

242

2,800

25

Students served daily

Schools

Corps members

Cities

City Year Today:

900,000

1,200

14,000

38

Students served daily

Schools

Corps members

Cities

At Full Scale, Every Day

Just how are you going to do that? •  Transparent service standards •  Strong product management •  Well-placed investment capital •  Diversified funding base •  Coordination of local and national initiatives •  Visibility across constituents and the ways we engage New ways to work are enabled by technology, with the goal of giving time back.

A donor from 1992, now a trustee, previously an advisory board member, brought his firm in to support. The family volunteers annually for civic engagement events, his spouse is on the board of another organization supporting kids in after school programs, and both are active in politics nationally and locally. Two of their children were corps members, one stayed on as staff. Both volunteer as alumni mentors, are donors, and one is a campus ambassador for recruitment.

Scenario:  A Sample Scenario:

How Salesforce Helps

Donor  informa*on  is  in  a  few  key  staffer’s  heads  and  local  documents  

Complete  view  of  prospects/rela*onships  in  one  place,  accessible  by  

all  

On  to  the  next  mee*ng,  never  have  *me  to  update  documents,  debrief  &  plan  

Mobile  apps  let  me  enter  updates  on  the  go  and  anywhere  with  access  

Responding  to  most  immediate  needs  and  “squeaky  wheels”  vs.  the  best  ROI  

Robust  repor*ng  and  analy*cs  help  us  have  focused  mee*ngs  to  keep  the    

pipeline  moving  

Confusion  on  who  is  doing  what  with    inconsistent  management  and  

experience  na*onally  

Useful  tools  to  assign  tasks,  upload  documents,  follow  specific  donors/

prospects  

@jessh00d

Jessica Hood Salesforce.com Foundation

DEMONSTRATION

Your Success Resources

•  Get help from the Power of Us HUB online community powerofus.force.com

•  Join your local User Group at usergroups.salesforce.com

•  Contact your Account Executive

•  Find more help at www.salesforcefoundation.org/help/