Trends from Breathe Easy Campaign Data:

Transit, Shop Local and Be Air Aware

Data analysis and content provided by: Chris Pulley, MPH, CPHContractor, Move Minneapolis

Environment and Education• “In sociology, we can think of what goes on inside the person, in reaction to an

environment, and we can say, that’s not how you’re supposed to behave, change. Or we can say, let’s design the environment to be different, and thereby fix it by changing the environment rather than by re-education program.”

Source: Astrophysicist Neil deGrasse Tyson, to his interview panel during podcast: StarTalk Live! Sociology and the Human Condition

Interpretation: • This is the core of public health. • Breathe Easy campaign benefits from examining, does the environment in downtown

Minneapolis send a message to people to take transit more, or shop local? Change environment, change behavior?

Percentages By Interesting TrendOut of 1740 paper pledges entered into Excel database to date:• 57% Pledge to Take Transit More• 76% Pledge to Shop Local• 60% Pledge to Sign Up for Air Alerts

Take Transit More

• 57% (996 out of 1740 total) pledge to take transit more

No Yes0

200

400

600

800

1000

1200

744

996

Pledge to Take Transit More

Response

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f Ple

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Shop Local

• 76% (1326 out of 1740 total) pledge to shop local

No Yes0

200

400

600

800

1000

1200

1400

414

1326

Pledge to Shop Local

Response

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dges

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Be Air Aware

• 60% (1049 out of 1740 total) pledge to sign up for Air Alerts

No Yes0

200

400

600

800

1000

1200

691

1049

Pledge to Be Air Aware / Sign up for Air Alerts

Response

Num

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f Ple

dges

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e