Bicycle Donationof the Netherlandsto the City of Seoul

What Happened?

• The Netherlands donated public bicycles to Seoul MetropolitanGovernment on the occasion of the Prime Minister of theNetherlands Mark Rutte’s visit to Korea.

• The number of donated bicycles is 220.

• Donation was made based on the support of Dutch businesscommunity in Korea, which are Dutch corporations in Korea e.g.ING, Philips.

How and When?

• It was Embassy’s initiative to donate bicycles to SeoulMetropolitan Government for its use for Seoul Public Bike RentalSystem ‘Ddareungyi’.

• Donation ceremony took place on 28 September 2016 during thePrime Minister of the Netherlands Mark Rutte’s visit to Korea, as asub-program of his visit to and meeting with the Mayor of SeoulMr. PARK,Won Soon.

• Manufacturing of 220 bicycles is currently in progress and will befinished in early December 2016. From that point on the bicycleswill be available for the citizens of Seoul.

Why Bicycles?

• Bicycle is a common point of interest that both the Netherlandsand the city of Seoul have.

• It represents the environment-friendly and sustainabledevelopment, a healthy lifestyle and green energy, which are thevalues the Netherlands consider highly important.

• Seoul Metropolitan Government has been trying to expand itspublic bike rental system with priority since its launch in 2015.

• It is a nice gesture to support Seoul’s idea to make the citygreener and to improve the life quality of the citizens of Seoul. Atthe same time, it is a great Holland Branding opportunity to reachout the broader public as the eco-friendly and green country.

Supporting Companies

9 organizations enabled this donation by contributing funds forbicycles.

Company Contribution

1 ING Bank Seoul NV 75

2 Philips 50

3 AkzoNobel 40

4 ASML 20

5 DSM 10

6 Shell 10

7 KLM 10

8 TMF 4

9 DBCK 1

Total 220

Draft Design

Backwheel rim and mudguards are colored in orange tosymbolize the Netherlands. The symbol of Seoul Public Bikeincludes Dutch national flag.

Symbol

Symbol combining ‘Seoul Bike’ Logo and Dutch National Flag(with NL in the middle) stands for the bond of friendship andcooperation between the two parties.

How Supporters Are Presented?

Stickers of Holland logoand company logo

are attached on themudguard of backwheel

of the bike(s).

ING on 75 bikes Philips on 50 bikesAkzoNobelon 40 bikes

ASML on 20 bikes DSM on 10 bikes KLM on 10 bikes

Shell on 10 bikes TMF on 4 bikes DBCK on 1 bike

PressKorean Press: 89 press articles about bicycle donation (together withthe Prime Minister receiving honorary Seoul citizenship) have beenpublished. (figure as of 11a.m. October 6, 2016)

Photos ofDonation Ceremony

Contact

Ms. HaJin LeePolicy Officer for Culture and Sports

Embassy of the Kingdom of the Netherlands in Seoul, Republic ofKorea

T. +82 (0)2 311 8601

M. +82 (0)10 4131 5517

E. hajin.lee@minbuza.nl

Safe Drive.Thank you!