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Get the recording here! http://mosaicnpd.com/shop/masters-circle/ The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest. Sign up for the next live session! http://mosaicnpd.com/resources/the-masters-circle/ With this session you will: * Understand the different “languages” - effectively spread your message across all marketing and fund development channels * Get the road map that paves the way for the entire organization to effectively support fund development * Learn how to build a powerful and effective marketing and fundraising process-oriented team We answer questions about: * Which is better - to go broad with your messages or to go "deep" in a single channel * Ways to get Marketing and Fundraising professionals to play nice and play together Submit a question for the Masters Circle: http://mosaicnpd.com/masters-circle-topic-request/
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The Masters CircleIgniting Belief:
Cross-Channel Case Marketing
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
How can we help you with your fundraising?
What do you want to get out of today?
Igniting Belief: Cross-Channel Case Marketing
Igniting Belief: The Case Statement
I. State the NEED, PROBLEM, or CRISISUse concrete examples and stories
II. Outline the proposed SOLUTIONInclude history that shows competence in this areaOther partners or endorsements
III. Your HELP is needed. It will do THIS:
IV. Support NOW. Join us.Clear and easy instructions on how to support
✓ Direct mail, email, and each social media platform is a unique Channel.
✓ Org. accounts are generally for Broadcast communications ( 1:Many).
✓ Personal accounts are for Direct communications (1:1).
Communication Channels
Igniting Belief: Soulful Efficiency
✓ Be human: Show your soul✓ Automate with caution✓ Every channel is unique✓ Observe local norms✓ Don’t forget mobile
Igniting Belief: Soulful Efficiency
Igniting Belief: Weaving Your Story
✓ Reinforce your Case with content✓ Automation is great for curating ✓ FREE RSS readers + Google Alerts✓ Manage posts with a dashboard✓ Plan posts with an editorial calendar
Igniting Belief: Weaving Your Story
Working on Shifting Sands
✓ Facebook changes the rules often✓ Every other channel will follow suit✓ Marketing is not free — ever!✓ Use what works and stick to it✓ Face time is worth gold
Working on Shifting Sands
Igniting Belief: Majors AND Minors
✓ Direct marketing DOES earn✓ Direct marketing FINDS major donors✓ Major donors don’t want to be alone✓ Direct marketing is all about numbers✓ Marketing and Fundraising are two
parts to ONE TEAM
Igniting Belief: Majors AND Minors
Any questions?
To learn more
Promo Code: MOSAIC
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com
