Causes Marketing: The State of Things in 2015

Or, “Where Are They Going? I’m Their Leader, and I Must Find Them!”

Have you heard of Michelle Phan?

Is your website mobile-friendly?

0%

10%

20%

30%

40%

50%

60%

18-29 50-64

Percentage who mostly visit the Web using their smart phone

Are you still using phone calls and direct mail to reach your donors?

You now have the same tools as Coca-Cola and Verizon and Google. Are you using them?

If authenticity matters, what happens

when you are not authentic?

#AskEmmert happens.

This happens.

Social Media Promotion

How to Promote Conversation: Video

DDB New York took a

trending Twitter topic,

#FirstWorldProblems,

and created a video.

How to Promote Conversation: Video

http://youtu.be/fxyhfiCO_XQ

How to Promote Conversation: Video

Digital/Social Example: Thought-Starter

A partnership between

a for-profit and

a non-profit

for mutual benefit

• Could you call five ad agencies and ask for pro bono

help?

• Could you find a local filmmaker to donate his/her time to

film a video?

• Do you have $1,000 to hire Youth Speaks Media

Solutions to create a :60 video for you?

Partnerships:

It’s Not About You,

It’s About Them

What do you offer a

for-profit partner?

Three Good Answers

1. Your Brand

2. Your Audience

3. Your Access

Questions for the 1st Corporate Meeting

A partnership between

a for-profit and

a non-profit

for mutual benefit Handout: 10 Questions

You Can Use for

Your 1st Corporate Meeting

A few recommendations

1. Seth Godin’s books,

especially Tribes

2. Breakthrough Nonprofit

Branding by Carol Cone and

Jocelyn Daw

3. The BRAND Idea by Nathalie

Laidler-Kylander and Julia

Shepard Stenzel

4. Brand Against The Machine

by John Morgan

A few recommendations

Matt Scelza

Incite

818.238.6646

mscelza@inciteimpact.com

@CausesLA