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Taking a fresh look at
LonelinessTurning Problems Into Opportunities Paul Taylor - Innovation Coach - Bromford Lab@paulbromford
Bromford
Formerly a housing association
Now Becoming a people association
Bromford LabInnovation Lab established 2014 to introduce:
Joined up problem definition
Fail fast experimentation
More agility into testing
Organisational headspace for creative thinking
...and we aim to kill
bureaucracy
*or at least tame it
Once you’ve eliminated fear of failure
You can imagine pretty much anything
Our Wicked Problem
Every 12 weeks we focus on one BIG thing that has emerged as
something important to customers and colleagues
Currently it’s turning loneliness from a problem to an opportunity
ProvocationIs social isolation partly a result of how the citizen
services sector has organised itself?
We created a narrative of lonely
older people
And a narrative of perma- connecte
d younger people
What if we stopped misery mapping and looking for deficits and weakness?
What if , instead , we asked every single employee in the social sector to look for assets and strengths?
What if we created physical and virtual bump spaces to encourage conversations?
Do we need a Tinder for loneliness?
Can Co-Living Solve Loneliness?
What if we just gave people
greater influence over who lived next
door?
Is Anti-Social Behaviour really just a sign of loneliness?
What if we just stuck a GoPro on a goat and let it loose in a community?
What if everyone became a coach and
community connector?
Conclusions So Far
We are in danger of rushing to technology as a solution
Overlap of digital resources is creating a difficult to navigate environment
Bromford doesn’t need to digitise the service
We need to humanise it and be unafraid in not following the crowd
We need to tap into existing community networks not create them
The opportunity for innovation lies squarely in the removal of practice, procedure and policy that inhibits
conversation and creativity
We need to build in
obsolescence for much of our service.
Are we brave enough to
design ourselves out
to solve loneliness?
Credits
Special thanks to all the people who made and released these awesome resources for free:✘ Presentation template by SlidesCarnival✘ Photographs by Unsplash
