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4 weeks until #GivingTuesday 2015
Bethany Natoli Senior Account Manager [email protected]
Introductions
Jamie McDonald Founder & CEO, Generosity Consulting @genero_city Head of Civic Campaigns, #GivingTuesday, 92Y
A national day of giving and a movement of generosity
on December 1, 2015
Black Friday… Cyber Monday…
Tremendous Growth!
• Over 30,000 partners in 68 countries worldwide
• Estimated 470% increase in donations since 2012
• 32.7 million Twitter mentions
• 15.4 billion global impressions over all media
• 40 community campaigns in cities across the US
#RazooGT15
#GivingTuesday on Razoo
• Razoo hosted our first #GivingTuesday event in 2013
• In 2014, over 1,800 nonprofits participated on Razoo
• These nonprofits engaged 16,000 unique donors to raise $1.7
million for amazing causes across the globe.
• #RazooGT14 received 2.7 million impressions on Twitter and
#RazooGT15
#GivingTuesday on Razoo
• 2015 is going to be even more generous
• $35,000 in prize grants available to nonprofits
• Nonprofits and Individuals can raise funds—> Activate your
Ambassadors
• Be a part of the movement with Razoo!
#RazooGT15
Now let’s hear from the expert…
#RazooGT15
4 WEEKS TO GO UNTIL #GIVINGTUESDAY12 Steps to Success
Let’s Get to Know Each Other
Jamie McDonald @genero_cityFounder & CEO, Generosity Consulting
Led 3 #GivingTuesday campaigns totaling nearly $20 million raised in 2013/2014
Head of Civic Campaigns, #GivingTuesday, 92Y
It’s not too late.
Worth the effort.
Source Network for Good, 2015
“What nonprofits do for a living is spread an idea.” ~ Seth Godin
First: Breathe, Build, Believe
1. Goal à Destination
What’s the right goal?
Your checklist☐ Dollars☐ Donors☐ New Donors☐ Young Donors☐ Recurring Givers☐ Social Followers☐ Give Back
2. Zero in on theme and iconic story(s)
Your checklist☐ Specific program, project, or type of giving ☐ Tagline to use throughout campaign☐ Iconic story of client, staff person, volunteer☐ Support with data☐ Incorporate matching challenge☐ Tie to year-end appeal
3. Gather assets: visuals, video
Your checklist☐ #GT Campaign Logo☐ Images tied to iconic story☐ Video ☐ Infographic☐ Fun, social images of staff and clients
4. Create a single, crystal clear CTA
Your checklist☐ Define donor impact (“You can…”☐ Visual and text call to action (blue button)☐ Subtext where there’s room (Our campaigners have…)
5. Rally your teamYour checklist☐ Break down tasks into manageable responsibilities☐ Play to the team strengths ☐ Set expectations with clear responsibilities and timing☐ Share key campaign messages and weekly content☐ Explain matching fund challenge☐ Make it fun!
6. Build inner circle of 10-15 Ambassadors
Your checklist☐ Identify followers, donors, clients, friends, board, staff with big voices☐ Set expectations☐ Arm them with key campaign messages and weekly shareable content☐ Explain matching fund challenge☐ Make it fun and rewarding
7. Brand all digital channels
Your checklist☐ Story and images across all channels☐ Website, email, online giving page, social channels☐ Email signatures for every employee☐ Mobile friendly images and text.
8. Build outreach calendar
Your checklist☐ Use this handy resource from Network for Good ☐ Plan communications with board, staff, donors, prospects and social ambassadors ☐ Plan communications through year-end and beyond for continuity ☐ Plan for 90 days of follow up/stewardship
9. Go through a donor’s experience
Your checklist☐ Start with a test email and go all the way through the donor giving experience. ☐ Donate on a computer, a tablet and a phone. ☐ Be critical: Would you feel good giving to your org? ☐ Identify and fix the pain points.
10. Kickoff campaign with key audiences
Your checklist☐ Plan a kickoff event for your internal team. ☐ Plan event or first outreach for external supporters ☐ Launch across all channels with iconic story and awareness building
11. Plan the big day. Make it fun!
Your checklist☐ Assign roles☐ Have a party room where staff can gather☐ Plan outreach across all channels: phone, email, text, social☐ Lots of food to keep up the energy☐ Track and share progress☐ Celebrate reaching your goal
12. Or, turn the day on its head…Don’t want to raise money? Participate in the true spirit of the day. Bring your team together to do kind acts for others, as a group.
• Share your organization’s efforts on #GivingTuesday as an opportunity to underscore your values.
• Encourage people to follow you to learn more about what you do everyday.
Get Started Today!
1 2 3Register for the Event
Create Your Page
Build Your Strategy
#RazooGT15
givingtuesday.razoo.com
Register for the Event
Register online at givingtuesday.razoo.com
#RazooGT15
Register for the Event
Click the Register button in the “I’m a Nonprofit Organization” section.
#RazooGT15
Have individuals Register fundraisers here in two easy steps!
Create Your Page
Image/Video Gallery
Social Sharing
Organization Story
Admin Panel
Donation Levels
#RazooGT15
Matching Grants
Donations Report
Build Your Strategy
Many more resources available:
•Training webinars and recordings
•Email Templates and Social Posts
•Checklist
•Storytelling and Photography tips
#RazooGT15
Stay Tuned for Prizes
$35, 000 in available prizes •hourly prizes •leaderboard prizes •social media prizes
You must be registered with Razoo to be eligible for prizes, so get started today!
#RazooGT15
Happy#GivingTuesday Fundraising!
#RazooGT15
Got questions? [email protected] | Connect with #RazooGT15Join us at givingtuesday.razoo.com
