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One of a series of three print ads developed to raise awareness about bowel cancer and screening
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Every week, bowel cancer kills as many Australians as breast cancer, ovarian cancer and cervical cancer combined.
But the real tragedy for many people is that up to 90 per cent of cases could have been successfully treated if found early. Because bowel cancer has no visible symptoms, the best chance at early detection is a simple, non-invasive screening test that you can do at home.
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80 Australians will die from bowel cancer this week.72 might have survived if they’d done one simple thing.