2017 10 19 pro bono for newcomers

GET STARTED WITH PRO BONOAn introduction for newcomers

TRAINING CONTENTS

1

Programme & key takeaways

Key takeways

Learn about the origin and the

meaning of the pro bono concept

Identify the stakeholders involved

in pro bono operations

Understand the expectations

related to pro bono engagement for

the various stakeholders

Discover the trends in the pro bono

offer and demand in Europe

Learn about existing engagement

formats and their impact

Identify the specialised structures

which facilitate the development of

pro bono in Europe and in the whole

world

Programme (3h)

Definition of pro bono

Expectations related to pro bono

Trends in pro bono offer and

demand

Typology of pro bono engagement

formats

Pro bono players

European Pro Bono Summit 2017 - pro bono for newcomers

Time needed

3h with a group

1h30 for a single trainee

Targets

Organisations willing to become pro bono

service providers

Introductory workshop

SOMMAIRE

1. Definition of pro

bono

2 European Pro Bono Summit 2017 - pro bono for newcomers

DEFINITION OF PRO BONO

3

Mobilising the talents of professionals “for the public good”


Pro bono is a Latin phrase meaning “for the

common good”.

Since the 1970s, professionals from all around the

world share their skills to provide free support for

social change organisations.

1970

2000

2013

2017

“Pro bono” is used for the

first time in the ethical charter

of the American BarPro bono spreads to non-legal professions such

as consulting, communication, finance, human

resources, web...

Corporate employees start sharing their skills

with non-profit organisations

The Global Pro Bono Network is created to support pro

bono intermediaries willing to promote civic engagement

The 5th Pro Bono Week will celebrate

the engagement of professionals for

the public good

A DEFINITION TO START…

Pro Bono

« Pro bono publico » is a Latin phrase meaning « for the common good ». « Pro Bono » or skill-

based volunteering refers to the voluntary engagement of people who share their skills for free or

nearly free with individuals or organisations who cannot access these skills or who pursue a social

goal.

Pro Bono on working time

Some companies choose to offer their

employees to participate in actions of

general interest on their working time.


Pro Bono on free time

Some people choose to support a non-profit

organisation or a person in need with their

skills on their own time.

4

A DEFINITION TO START…

Pro Bono

« Pro bono publico » is a Latin phrase meaning « for the common good ». « Pro Bono » or skill-

based volunteering refers to the voluntary engagement of people who share their skills for free or

nearly free with individuals or organisations who cannot access these skills or who pursue a social

goal.

Pro Bono on working time

Some companies choose to offer their

employees to participate in actions of

general interest on their working time.

European Pro Bono Summit 2017 - Pro Bono for newcomers

Pro Bono on free time

Some people choose to support a non-profit

organisation or a person in need with their

skills on their own time.

5

Professionalism Skills Common good Free access Voluntary

5 criteria

THE PRO BONO SPECTRUM

Based on Taproot’s Spectrum of Corporate Community Engagement

6

A few helpful distinctions

Most non-profit strategic stakes revolve around the evolution of the economic model, of the engagement

model and internal capacity building.

MAKING BUDGET TIME CAPACITIES

Financial & in-

kind support

Hands-on

volunteeringPersonal skills

Professional

skills

Governance and

board service

Cash grantsIn-kinddonationsProvision of premises and venues

FooddistributionClothing and food drivesClean-upPaintwork

Tutoring and mentoringIntroductorycourse on office automation

Preparation to strategic planningDefinition of a branding strategy

Board serviceCoaching of non-profit leaders


SOMMAIRE

2. Expectations related to

pro bono


EXPECTATIONS ASSOCIATED WITH PRO BONO

8

Various stakeholders, various expectations

Non-profits

StudentsCorporate

employees

Job seekers

Job seekers have

many skills to share

Employees eager to give

meaning to their skills

Non-profit

organisations with

needs in skills

Students willing to

develop their skills and

to engage for a more

cohesive society


STRATEGIC ISSUES AROUND ENGAGEMENT

What are the possible reasons for corporate employees to engage?

1. Values: I want to engage for a cause that is dear to me.

2. Knowledge: My engagement should enable me to get a new perspective on things.

3. Progress: My engagement should make me feel important.

4. Sociability: My friends and family should share my passion for actions of general interest

5. Compensation: Through my engagement, I can tackle new experiences compared to my work.

6. Extension : Through my engagement, I can give more space to what I appreciate in my work.

7. Carreer: Through my engagement, I can make new contacts, useful for my working life.

8. Protection : When I don’t feel good, my engagement helps me to forget about my issues.

9

Expected benefits for corporate employees

European Pro Bono Summit 2017 - Pro Bono for newcomers

Source : L’engagement des collaborateurs, ESSEC-Chaire philanthropie 2014

VALUES KNOWLEDGE EXTENSION COMPENSATIONPROGRESSSOCIABILITY

Absolutely relevantSomewhat not

relevantUndecided

Somewhat

relevantAbsolutely not relevant

CARREER PROTECTION

http://chaire-philanthropie.essec.edu/publications/etudes

THE BENEFITS OF PRO BONO For a company

European Pro Bono Summit 2017 - pro bono for newcomers10

New team-

building

formats

Embodiment

of the

company’s

values

Learning by

doing

Take part in

territorial

dynamics

Employees

are prouder

of their

company

More agile

working

methods

10

THE BENEFITS OF PRO BONO For individuals – corporate employees, job seekers, retirees, students…

European Pro Bono Summit 2017 - pro bono for newcomers1111

Give

meaning to

one’s skills

Make oneself

helpful

Develop

leadership

skills

Work as a

team

Broaden

one’s

network

Support the

cause of a

non-profit

organisation

Increased job

satisfaction

Professional

& personal

development

THE BENEFITS OF PRO BONO


For social change organisations and for society as a whole

Co-creation &

mobilisation

Improved

public

relations

Adapted tools

and practices

More inter-

connected

work spaces

Increased

civic

participation

Inclusive

social

innovations

SOMMAIRE

3. Trends in pro bono

offer & demand


NON-PROFIT ORGANISATIONS & SOCIAL ENTREPRENEURS


Pro bono needs & satisfaction

In France, 84% of non-profit organisations

declared having needs in skills that they

could not access internally.

In Portugal, 71% of non-profit

organisations declare that increasing

fundraising activities was one of the most

important topic for their current

development.

In France, 79% of the non-profit

organisations state that pro bono

support would be useful.

In Portugal, 69% of the non-profits

would like to develop pro bono

partnerships in the future.

In France, 84% of the non-

profit organisations who benefitted

from pro bono support are

satisfied. Most non-profit

organisations in Portugal are also

satisfied.

In France, 62% of non-

profit organisations did not know

pro bono.

In Portugal, only 26%.

Sources: Panorama of Pro bono 2016 by Pro Bono Lab (204 respondents) & Pro Bono Portugal Study 2015 by SEA (278 respondents)

71%

69%

http://www.pro-bono.fr/2016/09/panorama-du-pro-bono-2016/

NON-PROFIT ORGANISATIONS & SOCIAL ENTREPRENEURS

The main challenges that can occur for a non-profit organisation while managing a pro bono

mission with volunteers can either happen before, during and after the mission:

Preparation of the mission:

Difficulty to identify the right people to manage the mission


Some challenges for a successful pro bono mission

Implementation of the mission:

Difficulty to keep the volunteers available and engaged

Difficulty to respect the deadlines and produce the deliverables which were agreed upon

when the mission was scoped


Follow up after the mission:

Difficulty to implement all the recommendations that were issued by the volunteer(s), often

because of a lack of resources

Difficulty to demonstrate and communicate on the impact of a pro bono mission


PRO BONO IN COMPANIES


70%of the respondents think that their

company’s support to corporate

volunteering and enagement will

increase in the future.

86% of the French companies

implementing pro bono think that the

related budget will stabilise or

increase in the coming two years.

Of the French companies implementing pro bono would like

to do it in the future. In Portugal, 67% of the interrogated

companies do not have corporate volunteering programmes,

but 25% of them would be interested in having one.

46%



PRO BONO IN FRANCE: DEMONSTRATED EFFECTIVENESS


The case of Pro Bono Lab

17

93% of the volunteers felt useful participating in a pro bono mission

95% of the volunteers

would be ready to renew

this type of

experience

98% of the non-profit organisations are

satisfied with the results of

the pro bono mission

97% of the non-profit

organisations said that the

volunteers had the

right skills, were

motivated and

enthusiastic about the

non-profit projects

Source: Pro Bono Lab 2016 annual review

CORPORATE ENGAGEMENTWhat do pro bono corporate volunteers experience during a pro bono mission?

Satisfaction & well-being at work

81% gave meaning to their skills

76% of corporate employees are prouder of their

company

95% would like to renew the experience

Mobilisation of corporate employees

93% of the corporate employees state that the Pro Bono

mission was a unifying event

Cooperation & team spirit

98% of the volunteers have appreciated team work

European Pro Bono Summit 2017 - pro bono for newcomers18 Source: Pro Bono Lab 2016 annual review

THE IMPACT OF PRO BONO ON WELL-BEING AT WORK


76% declare being

prouder of

their company

91% of the volonteers think that

the Pro Bono mission has

contributed to their personal

growth

83% of the volunteers would like to get more

involved into social projects

Share one’s skills for the

common good is good for

personal growth and well-

being!

It is proven…


PRO BONO AS A WAY TO DEVELOP THE VOLUNTEERS

AGILITY


99% declare having adapted to situations and

people

86% declared being a force

of initiative or a force

of innovation

57% were able to explain about a method

or a tool

100% of the volunteers have developed or

practised their capacity to listen

and understand others

Sharing one’s skills allows

to develop one’s

adaptability, open-

mindedness and capacity

to innovate!

It is proven…

98% appreciated team work


SOMMAIRE

4. Typology of pro

bono engagement

formats


TYPICAL PHASES OF A PRO BONO MISSION

Project scoping, including

identification of the stakeholders

Scoping of the non-profit

needs in skills

RecruitmentStaffing and preparation

Facilitation and follow-up

Evaluation and

assessment


TYPOLOGY OF PRO BONO BENEFICIARIES

23

Pro bono helps organisations build their capacities, but can also benefit individuals or

groups of individuals with specific needs

Type of beneficiary Description Illustrations

Organisation

Various statuses: non-profit

organisations, companies with a

limited pursuit of profit, civic projects.,

etc.

Pro bono support can occur at

different stages of their development:

creation/pilot, growth, stabilisation,

crisis.

Pro Bono Lab is supporting all organisations

with a social impact goal, by connecting

these organisations with volunteers.

Group of individuals

without any

organisation status

Groups of interdependent individuals:

local communities, families, etc.

In France, Crésus supports families going

through financial difficulties: help and advice

on the laws protecting victims of

indebtedness, trainings on how to manage a

budget, etc.

Individual

Categories of individuals with specific

issues: students, job seekers,

migrants, etc.

All over the worlds, lawyers assist

individuals who cannot afford to pay for

legal help

In France, Cimade supports migrant people

through individual legal support


TYPOLOGY OF PRO BONO FORMATS

24

The volunteering formats offered French pro bono intermediaries reveal the variety of civic

engagement expectations.

Type of support Description Illustrations

One-off/Intensive

Face to face support by

one/several volunteers using

their skills, for 2 hours to several

weeks

On working time or on free time

Pro Bono Marathon – Taproot Foundation, Pro

Bono Lab, Hazloposible, ÖKA, CSRDG: a one-

day mission with a team of 6-10

professionals/students/job seekers addressing

the need of a non-profit organisation

Solidarity Leave – Pyxera Global: Corporate

employees go on a pro bono mission in

developing countries during their vacation

Extended

Direct skill support within several

weeks/months

Can be done on working time or

on free time

Mama Bono – Service Grant Japan: young

mothers on maternity leave can support non-

profits with their skills for several months

Pro Bono Fellows – Phomenta, iVolunteer:

students support the same organisation for 6

months to one year

Remotely

A volunteer addresses the skill

issue of a non-profit via phone

or web meetings

P&C Clic! – Passerelles & Compétences - a

phone conversation is set between a non-profit

and a volunteer, following a question asked by

the non-profit on a web platform


AN EXAMPLE OF A PRO BONO FORMAT

25

The Probono Marathon

What is it?

A one-day event gathering about 10

volunteers to support a social

change organisation regarding its

support functions.

The volunteers’ mission

1. Preparation : reading the non-profit

diagnosis and the mission brief

2. Exploration and collective thinking:

focus on the needs and identification

of solutions

3. Production of deliverables: concrete

solutions: action plans or tools to

ensure an implementation in the

following months

What is the point?

For the social change organisation

• A global diagnosis of its activities and

its skills needs

• A critical eye and various expertises

• An action plan to implement within a

few months

For volunteers

• Teamwork

• A direct contact with non-profit

leaders

• Development of one’s skills

For the corporate partner

• Reinforce internal cohesion

• Development of employees’ skills

• Reinforce local and community links

A Pro Bono Marathon example

The organisation

Les Compagnons Bâtisseurs Provence

implement support activities to restore

the houses of inadequately housed

people.

The need

Communication: Develop a

communications strategy

The deliverables

1. General goals of the communication

and goals per target

2. Audit of the communication tools and

channels

3. Key messages and communication

actions for each target

PRO BONO MARATHON


SOMMAIRE

5. Pro bono players


THE EXPERTISES OF PRO BONO SERVICE PROVIDERS

27

From raising awareness to training, 7 key expertises

Training

7

Mobilisation

2Research

6

Evaluation

5

Linkage

4

Non-profit support

3

Raising

awareness

1

Highlight the possibilities to engage

and/or receive skills

Design and implement engagement

formats

Identify and clarify a need to

engage and/or a skills need

Connect wills to engage with needs

in skills

Measure social and economic

impact of pro bono operations

Understand the expectations related

to pro bono, highlight the hard and

soft skills obtained through pro bono

experience

Transmit tools and methods to allow

the conduct of pro bono operations

1

2

3

4

5

6

7


THE GLOBAL PRO BONO NETWORK

28

45 member organisations all over the world


THE DEVELOPMENT OF CORPORATE ENGAGEMENT

29

In order to reinforce the impact they have on the social organisations they support, some

companies may implement several complementary engagement programmes

Financial

support

Pro bono / skill-

based

volunteering

Networking

Hands on

volunteering1

3

4

1

3

4

Fondation Somfy & Emmaüs in France

Illustrations – non exhausitve

Fondation Terre d’Initiatives Solidaires in France

Sanofi & Handicap International in France

Evolem Citoyen & social entrepreneurs in

France

2

2

Godrej in India

Panasonic in Japan

La France s’engage in France

6

5

5

6


Government & Nonprofit

2017 10 19 pro bono for newcomers