It’s a bird, it’s a plane…no it’s a donor!

Treat Behavior not Transactions!!

•It’s about the DONOR not YOU.

LYBUNT and SYBUNT doesn’t CUT it!

Reports you need to have:1. Giving Pyramid Report2. Consecutive Donor Report3. First-Time Donor Report4. Donor Retention Report5. Donor Giving Channel Report6. Lapsed Donor Reacquire Report7. Donor Increase Report

Decision Time

WE NEED: More Imaginative Communications

All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire

FIRST IMPRESSIONS

LUST

Report Impact

Anniversaries

DIGITAL DONORS

Reinforce Behavior

THANK YOU!

• Lynne M. Wester• @donorguru• Connect with me! • www.donorrelationsguru.com• lynne@donorrelationsguru.com