24
Telling your Camp Story: The Power of the Narrative Lynne M. Wester @donorguru

2014 tristatecampstory

Embed Size (px)

Citation preview

Telling your Camp Story: The Power of the Narrative

Lynne M. Wester

@donorguru

WE NEED:

• More imaginative and courageous communications

• All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire

“Facts don’t have the

power to changesomeone’s story.

Yourgoal is to

introduce anew story that will

letyour facts in.”

10

Theory

In Practice at

It’s not about You!

Story Cards - Stories about People

Story Cards - Stories about Programs

Questions?

• Thank you!!

[email protected]

• www.donorrelationsguru.com

• Friend me on Facebook

• Follow me on Twitter @donorguru