10 Ways Purple Purse Raised Awareness in 2014

TEN WAYS PURPLE PURSE RAISED AWARENESS IN 2014

PURPLE PURSE 2014: A PHENOMENAL YEAR

Allstate Foundation Purple Pursesheds light on the link between

financial abuse and domestic violence, and works to help women break free from

abusive relationships.

In 2014, Purple Purse reached far more people than ever before.

Here are ten ways we raised awareness this year.


Through the Purple Purse Challenge, we raised nearly $2.5 million to help survivors of domestic violence1


Creative, enthusiastic support built strong momentum2


You shared your stories, along withthe facts about financial abuse3


Kerry Washington revealed the bag she designed4


Lena, Bella and Shonda shared, along with thousands more

Shonda Rhimes Bella Thorne Lena Dunham

5


Media lent their supportto raise awareness6


Media lent their supportto raise awareness

Purple Purse magazine ads opened hearts and minds 7


The Purple Purse PSA reached screens nationwide8


Purple Purse buses took the message to the streets9


Allstate’s offices were lit to raiseawareness of domestic violence10

Allstate’s offices were lit to raiseawareness of domestic violence

Thank You for being a part of Allstate Foundation Purple Purse in 2014!

www.purplepurse.com

#PurplePurse | @PurplePurse | Facebook.com/PurplePurse

Government & Nonprofit

10 Ways Purple Purse Raised Awareness in 2014