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http://mintel.tv/1nrvpDH - As the Great British Bake Off begins in the UK, standard cakes (eg. Victoria sponges) are Brits favourite to bake from scratch. Despite this new research from Mintel reveals that the number of Brits baking in home has fallen 8% over the past year. http://mintel.tv/1nrvpDH
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WHAT DOES BRITAIN BAKE?Items baked at home by UK consumers totally from scratch in the last twelve months
Source: Mintel’s Home Baking UK 2014 report
55%Batters(e.g. Pancakes)
33%Bread
46%Biscuits or cookies
31%Sweet pies and tarts (e.g. Apple Tart)
57% Small cakes (e.g. cupcakes)
65% Standard cakes (e.g. Victoria Sponge, Carrot cake)
