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Best Artisan Italian Food
WINE - TRUFFLES - PASTA olive oil - fruit compotes - dressing
cheese - saffron - meat - Liquors
Biologically produced
Delivered to your doorstep
THE PROBLEM
no COMMUNICATIONno SINGLE MARKETPLACE
no VISIBILITYno AGGREGATOR OF DEMAND
no OPEN MARKET
international Market
domestic Market
artisan PRODUCERS
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Italian ARTISAN PRODUCTS
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ENOGASTRONOMIC PRODUCTS
Made in Italy
NATURAL WINE &
BIOLOGICAL PRODUCTS
without ADDITIVES
Artisan & Traditional PRODUCTION
(limited quantities produced)
Certified QUALITY
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Veracious offers to Italy’s best artisan food producers an online channel through which they
can sell their products in Italy and abroad
VERACIOUS is an online marketplace that allows people to purchase wine & food directly from
Italy’s best artisan producers
Products listed on Veracious are carefully handpicked and represent Italy’s excellency: they are produced in
limited quantities without using additives and respecting local traditions
PRODUCERS
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VISIBILITY IN ITALY & ABROAD
SIMPLE MANAGEMENT OF ORDERS
PERSONAL PROFILE/ SHOP OF THE INDIVIDUAL PRODUCER
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CUSTOMERS
MARKETPLACE OF ITALIAN ARTISAN FOOD & WINE
PURCHASED DIRECTLY FROM PRODUCERS;
Higher quality at a more affordable price
FUTURE EVOLUTION: ENOGASTRONOMIC TOURS
Buon Appetito!
Shipping
HOW DOES VERACIOUS WORK?
> > >ACCESS THE WEBSITE
BROWSE ARTISAN PRODUCTS IN ITALY
CHOOSE YOUR PRODUCTS
...AND THE PRODUCERS WILL SHIP THEM DIRECTLY TO YOUR DOORSTEP...
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Easy, Fast and Safe
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CUSTOMER ACQUISITIONHow and What?
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SEO - SEM EMAIL/FACEBOOK
CONTENT IS KING: Videos
SEO & SEM (FB ads, Google)
PRESS &
FOOD BLOGGERS
EMAIL MARKETING
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BIOLOGICAL PRODUCTS!!
without pesticides, dyes and preservatives. according to European Commission N. 203/2012, March, 8 2012
NATURAL WINES
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Natural wines come from a minimal technological intervention in the land, in the grapes and the wine itself,
without the use of chemical additives and man’s manipulation.
INDIGENOUS YEAST
ARTISAN PRODUCED TRUFFLES
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Unearthed every morning at
sunrise by family run farms ,
following family traditional methods
E-COMMERCE ITALIAN FOOD
253M€ (CASALEGGIO 2013)
MARKETSize and Growth
technique
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ITALIAN FOOD EXPORT +21%
(ISTAT 2012)
E-COMMERCE ITALIAN FOOD
+18% (CASALEGGIO 2012/13)
0,5% OF ITALIAN FOOD
E-COMMERCE =
1,2M€
FOOD & WINE TOURISM (COLDIRETTI 2013) in Italy 24B€ 0,1% = 1,7M€
FB and GOOGLE ADS
≈50€
COST PER CLiCK AVERAGE CART+15%
metricsConservative Estimates
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≈1€CONVERSION RATE
IN the FIRST MONTHS
1%-2%
PER SINGLE ORDER
TIMELINEOur Journey
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2013NOVEMBER
2013APRIL-June
2015ALPHA TEST
PUBLIC FUNDING CALL
DEVELOPMENT LAUNCH ABROAD
Filas (EU funds)
MARCH 2013
Producers Recruitment
BETA LAUNCHin Italy
ABOUT
300 PRODUCTS ON SALE
JULY 2015
Germany and Austria
OUR TEAMHello, nice to meet you!
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Chiara!lo cascio
Federico!BALDELLI
Angelo!MAZZETTI
Filippo SCOLARO LODOVICHI
Alessio!RACCAGNA
CEO & Co-FUoNDER online Marketing
CO-FOUNDER
Co-founder PRODUCERS’ RELATIONS MANAGER
CO-founder coNTENT MANAGER
Co-founder product quality manager
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+39 389 5508521
WWW.veracious.IT
info @veracious. it
WWW.veracious.DE
WWW.veraciousFOOD.COM