Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market

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Consumer Trends Analysis:

Understanding Consumer Trends

and Drivers of Behavior in the

Brazilian Confectionery

Market

Category : Food & Beverages

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Introduction to Report

Launch Date: June 25, 2014

Number of Pages: 56

Geography Coverage: Brazil

Available Format: PDF

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About the Report

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.



Research Findings

Brazilian consumers seek Confectionery products to meet their desire for Personal Space & Time

Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market

Consumption of Confectionery is driven by the large young population – manufacturers need to ensure they are meeting their needs.

Women over-consume Confectionery products compared to men



Research Findings Continues..

Connecting directly with family and friends will become less important to Brazilian consumers as social media increases in importance

Consumers’ busy lifestyles and feelings of time-scarcity will drive the demand for convenient Confectionery products for snacking



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Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

Market value and volumes over 2008–2018 for Brazil and nine other countries to give a global context

The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and Brazil-specific product innovation targeting key consumer needs



Report Coverage

1. Definitions2. Market context3. Demographic cohort consumption patterns4. Consumer trend analysis5. Innovation examples6. Recommended actions7. Appendix

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

1. Mars2. Snickers3. MandMs4. The Natural Confectionery Co.5. Lindt6. Cadbury7. Sviteksim-Trade8. Ghirardelli Chocolate Company9. Candyland10.Nugali11.Peccin12.Riclan13.Jazam14.Trident

For more details regarding Report coverage see the last slide




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