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S C A L I N G U P
S N E H J A I N
T H E
DO YOU NEED TO SCALE UP?
ARE YOU READY TO SCALE UP?
Capacity Augmentation
Growth v/sProfitability
• Get investors on board
• Agree on break-even timelines
Proof of Concept
• 19/10/12 –24/01/13
WHEN YOU SCALE UP, ENSURE …
Every store should make money!
(Store Economics)
• 100 stores in 2002 – cut by half
• Got out of wrong cities! (Nagpur, Indore, Bhopal)
You cannot manage everyone and
everything yourself
• Develop a team; Build people internally
• Projects
• Operations
• Marketing and Business Development
• Leverage technology
• Cloud based billing software
• Centralized monitoring
WHEN YOU SCALE UP, ENSURE …
Consistency, consistency and consistency
• Use local ingredients
• Every store should look & feel the same
• Get a prototype model in place
• Product consistency – central mfg, premix, detailed standards
Customers are different at different places
• Product range
• Starbucks food range in India
• Burger King – no beef in India
• Services
• Home Delivery in Mumbai v/sAhmedabad?
• Timings
• The Baker’s Dozen store in Oshiwara
• Pricing
• Theatre tickets
• How much is customer willing to pay?
BREADS
O U R
AND 150
MORE
VARIETIES
IN THE
FUTURE!!
BRIOCHE
PAIN AUX CEREALESPAIN COMPLET –
MULTI GRAIN
FOUR GRAINFOCCACIA
All our breads are handmade using our own, unique long fermentation
process and recipes for maximum flavour and keeping qualities. They are
made with fully natural ingredients with no flour improvers or emulsifiers.
ROADS TO OUR CUSTOMERS
O U R
ENTRANCE FACADE
MENU WALL AND CASH COUNTER
SHOP INTERIOR
SHOP INTERIOR
SHOP-IN-SHOP FORMATS
O U R
BAKERY