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2016
Symrise Top 12 Food Trends2016
Top 12 Food Trends 2016Table of Contents
Veg at the Center of the PlatePickling/SourBowlsSoupingAuthentic EthnicGourmet Junk
SmokeSweet HeatCheese Goes GourmetGrains/MillingCitrus on FireButter/Fat
The FormatExplanation of Content
4
Veg at the Center of the PlateVeg-centric cuisine, Flexitarian, Meat Alternatives
Source of Inspiration: Consumer:
Vegan/Vegetarian Movement Boomers
5
Industry RestaurantsIn the News Symrise Observation
Veg at the Center of the PlateVeggie Main Dishes, Flexitarian, Meat Alternatives
Flavor & The Menu – Top 10 Trends for 2016• Vegetable Forward
Restaurant Hospitality11 Trends that will Impact Restaurants in 2016• Vegetables will Continue To Step Up on the Plate
“The Salt” on NPR Jan 11, 2016: Vegetables likely to take up more of your plate in 2016“Millenials have a huge impact. They order ingredients online, and learn to cook from YouTube as well as. They care about the environment, ethical treatment of animals, and community.”
Top Trend at Starchefs International Chefs Congress 2015:
Vegetarian Goes Mainstream - No longer the oddballs for the hippie set, vegetarian food is now inconspicuously meat-free, elegantly technique-driven, and soulfully satisfying. Leading the way are New York chefs like Joseph Buenconsejo of Wassail, Elise Kornack of Take Root, Brooks Headley of Superiority Burger, and José Ramírez-Ruiz and Pam Yung of Semilla.
Satis Bistro NJ: Cast Iron Cauliflower SteakBeefsteak D.C.: New fast casual vegetable centered concept from Jose AndresPlant Food and Wine LA: Radish Toast w/ sea beans and herbs
Adoure Alain Ducasse: Veggie Tasting Menu
Cheesecake Factory: Brown Rice Veggie Burger
6
Pickling/SourFermenting, Vinegar, Shrubs
Source of Inspiration: Consumer:
Chefs
7
Industry RestaurantsIn the News Symrise Observation
Pickling/SourFermenting, Vinegar, Shrubs
QSR Magazine Feb 2016: Balancing Act: Bitter, Sour Flavors Help Bring Harmony To Menu Items
“Sour is common, from a slice of lemon served with fish to vinegar with a slaw. It comes down to a question of how sour you make it. There has been a big uptick in people’s desires for sour because it brightens a dish.”
Top Trend at Starchefs International Chefs Congress 2015:
Pastry Goes Funky:“Fermentation and pastry have gotten comfortably in bed together,” says Starchefs CEO Antoinette Bruno. Another example of the strange bedfellows: Pastry Chef Mina Pizarro of New York’s Juni who ferments oats for a chocolate-lovage dessert. And in Kirkland, WA you’ll find shio koji gelato created by Pastry Chef Junko Mine of Cafe Juanita.”
Black Market NYC: Corn Cob Ice Cream w/ Strawberry Shrub CaramelYardhouse: Koren Street Taco w/ Pork Belly and Radish KimchiBahama Breeze: Pickled Cucumber Pineapple Salsa
Seasbirds Costa Mesa, CA: Purple Taquitos with Fermented Curtido
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• #1 Preparation Method: Pickling
Mintel Report: Condiments & Dressings• December 2015• What’s Next: Pickling for Digestive Health
8
BowlsProtein,Veggie, Smoothie, Poke
Source of Inspiration: Consumer:
Vegetarian Restaurants
Street Food Flexitarians
9
Industry RestaurantsIn the News Symrise Observation
BowlsProtein, Veggie, Smoothie, Poke
Mintel Report: Innovation on the Menu• October 2015• Trend for Tomorrow: Bowls
Research Chefs Association Conference 2015Flavor Trends at Street Level • Bowls• Smoothie Bowls
Eggshop NYC: Spandex - poached egg, miso quinoa , avocado, pickled carrot, farm greensediBOL LA: Honey Citrus – roasted cauliflower, quinoa & green lentil pilaf, spiced caramelized pecans, honey-maple citrus dressing Noodles & Co.: BUFF Bowls
Panera Bread: Thai Garden Chicken Broth Bowl
The Wall Street Journal – Jan 12, 2016Bowls Are The New Plates
“Sales of bowls are rising as Americans prefer more casual, one-course meals that layer flavors. Restaurants are overhauling their china cabinets and consumers are increasingly cradling their food while perched at kitchen islands, lounging on sofas or multitasking at a table.”
Symrise Treks in Los Angeles, New York and Portland 2015:
Bowls are a must for modern eateries catering to vegans, vegetarians or flexitarians. They offer maximum customization, health and protein appeal and endless possibilities for concepts, including classic American, Asian, Latin and beyond. Recently Poke, a Hawaiian raw fish salad, has taken off in New York. Served in bowl form, the trendy dish can be found at Pokeworks in Midtown, Wisefish Poke in Chelsea, or Onomea in Williamsburg, among multiple other outposts.
10
SoupingDrinkable Soups, Soup Cleanses, Bone Broth
Source of Inspiration: Consumer:
Entrepreneurs Dieters
11
Industry RestaurantsIn the News Symrise Observation
SoupingDrinkable Soups, Soup Cleanses, Bone Broth
Summer Fancy Food Show 2015• Tio Gazpacho (drinkable soups)• Splendid Spoon (drinkable soup cleanse)• Miso & Easy – Easy Miso Broth Concentrate
Technomic Independent Insights 2015 Vol. IV• Hot Ingredient: Bone Broth
New York Times Feb. 3rd, 2016: Souping is the New Juicing
“Like a growing number of people, Ms. Zhao came to the routine — known as souping, or going on a soup cleanse — after finding juice cleanses, which she tried several times, too extreme.”
Brothfest 2015 NYC: There has been a reawakening of bone broths in NYC, as was evident at the First Annual Broth Fest held at the South Street Seaport in lower Manhattan on 3/14/15. The all-day event was sold out as broth enthusiasts converged on the Seaport. Competitors included Katz’s Deli, Spur Tree, Baz Bagel & Restaurant, and Bone Deep & Harmony.
Splendid Spoon Brooklyn: Offers vegan, gluten-free soups in single-day cleanses or meal replacements over the course of a week.
Soupure LA: 17 flavors of hot & chilled soups, broths, tonics and waters
Brodo NYC: Take out window featuring drinkable bone broths in coffee-style cups
12
Authentic EthnicNorth African, Southeast Asian, Beyond Mexico
Source of Inspiration: Consumer:
Mainstream AmericaStreet Food
Demographic Shifts
Internet Food Television
13
Industry RestaurantsIn the News Symrise Observation
Authentic EthnicNorth African, Southeast Asian, Beyond Mexico
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• Authentic Ethnic
Technomic – Top Trends for 2016• North African Flavors May Be next• Sumac +400% Menu Mentions• Harissa +55% Menu Mentions
Food Business News on Dec 4, 2015: Latin American Flavor Trends
“Americans favor more and more Hispanic foods, from spicy, hot chili peppers to sugary, sweet pastries. Broad shifts in the US population set the stage, but for many years now, consumers of all ethnicities have eagerly sought out flavors from Latin America and the Caribbean.”
Top Trend at Starchefs International Chefs Congress 2015:
Spanish and Asian influences continue to be ever-present: Trevi Hutchins, mixologist at Tempo Dulu (Portland, ME), extends the restaurant’s Asian-fusion concept to the beverage program, creating a sake snow cone, complete with ginger, yuzi and smoked pineapple. Iron Chef Jose Garces of Amada (Philadelphia, PA) further discussed how chefs are influenced by Spanish and Latin America cuisine because of the growing Spanish-speaking population.
Avec Chicago: Kale & Carrot Salad w/ Dill Green Harissa and Sunflower Seed DukkahBeco Brooklyn.: FeijoadaLa Ceiba Long Beach: Pupusas Chicharron
Pok Pok Portland: Vietnamese Chicken Wings
California Pizza Kitchen: Thai Chicken Pizza
14
Gourmet JunkFried Chicken, Hot Dogs, Poutine
Source of Inspiration: Consumer:
Chefs
15
Industry RestaurantsIn the News Symrise Observation
Gourmet JunkFried Chicken, Hot Dogs, PoutineFlavor & The Menu – Top 10 Trends for 2016• Fried Chicken
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• Fried Chicken
Technomic – Top 10 Trends for 2016• Elevating Peasant Fare (Meatballs, Sausages)
Bangers & Lace Chicago: Foie Gras Corn DogFuku NYC: Spicy Chicken Sandwich w/ pickles and Ssam sauceRoot & Bone NYC: Sweet Tea Brined Fried Chicken w/ Cheddar Cheese Waffles
Underbelly Houston: Poutine w/ Pork Bone Gravy
Dave & Busters: Wagyu Beef Kobe Style Hot Dog
Eater.com Oct 2015: 2016 Will be the Year of Delivery and Fried Chicken
“It's no mystery why so many chefs are after their own Shake Shack. After releasing a Shake Shack IPO, Danny Meyer is now a multimillionaire, proving that chefs and operators with fine-dining backgrounds can succeed in the world of fast food.
Symrise Global Trend Report
Gourmet Junk- As a countertrend to an increasingly calorie-driven diet, Gourmet Junk invites consumers to celebrate taste to the max. Classic fast food and daily basics are redefined and turn into top-quality cuisine offering high-grade ingredients and taste experiences to pamper oneself with a delicious feast.
16
SmokeSmoked Meats, Burnt, Charred
Source of Inspiration: Consumer:
Artisan ButchersChefsFlavor
Explorers
17
Industry RestaurantsIn the News Symrise Observation
SmokeSmoked Meats, Burnt, Charred
Technomic – Top 10 Trends for 2016Burned • Burned +61% Menu Mentions• Smoked +19% Menu Mentions
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• #3 Preparation Method: Smoking
Washington Post Feb 22, 2016: Why Chefs are Burning Your Food Intentionally
“Chef Victor Albisu prefers to smoke and slow-grill his meat, but he has no qualms about charring vegetables, fruit and herbs. His menu has included such items as burnt Brussels sprouts, broccoli and radishes. “
Top Trend at Starchefs International Chefs Congress 2015:
Smoke is the new flavor: If you’re thinking woody flavors like mesquite and hickory, you’ve got it all wrong. Newly created “smoke” flavors are popping up in ganaches, pastrami, and cocktails, infusing flavors from teas and spices right into the dish.
Volt D.C.: Charcoal-ate Dessert w/ burnt caramel and smoked hay ice creamChili’s Bar & Grill.: Smoked Chicken QuesadillasHard Rock Café: Smoked BBQ Platter
Ditka’s Chicago: Charred Broccolini
BLT NYC: Spiced Tuna w/ burnt orange
18
Sweet HeatSauces, Wings, Ethnic Hot Sauce, Next Sriracha
Source of Inspiration: Consumer:
QSR’sCasual
Restaurants Mainstream America
19
Industry RestaurantsIn the News Symrise Observation
Sweet HeatSauces, Wings, Ethnic Hot Sauce, Next Sriracha
Flavor & The Menu – Top 10 Trends for 2016• Hot Harissa
Technomic – Top 10 Trends for 2016• Sriracha Effect
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• Ethnic Hot Sauces
Prepared Foods Feb 11, 2016: Spice, Flavor Trends in Food Service
“Adding a mix of mild and spicy peppers and sweet-heat mashups can stir customer intrigue and cravings for dishes that aren’t easily replicated at home. This can help drive both traffic and sales.”
The search for the next sriracha goes through “sweet heat”
Millennials are driving the push for flavor combinations and more bold and spicy flavors. They have an interest in more complex spicy flavors, including calling out different types of peppers rather than “spicy”. Casual chains like Buffalo Wild Wings have a done a great job of connecting to millennial consumers with sweet heat sauce concepts like Chipotle Barbeque, Mango Habanero, and Asian Zing.
Balthazar NYC: Lamb Sandwich with Harissa Mayo
Seasons 52: Korean Duck Lettuce Wraps w/ Gochujang Red Chili Glaze, Asian Pear, Ginger
Lone Star Steakhouse: Pork chop w/ Sweet and Spicy Jalapeno Jelly
Hurricane Grill & Wings: Coconut-Habanero-Lime, Chipotle Raspberry, Maple Pepper Sauces
20
Cheese Goes GourmetUpgraded Cheese Dishes, Raclette, Mac & Cheese
Source of Inspiration: Consumer:
Chefs Casual Restaurants
21
Industry RestaurantsIn the News Symrise Observation
Cheese Goes GourmetUpgraded Cheese Dishes, Raclette, Mac & Cheese
Flavor & The Menu – Top 10 Trends for 2016• Soft Cheese Sensations
National Restaurant AssociationWhat’s Hot 2016 Culinary Forecast• Ingredients: Artisan Cheeses
Raclette NYC: Savoyarde - Raclette CheeseLola Cleveland.: Mexican Chihuahua Grilled Cheese w/ roasted red pepper, arugulaCochon Butcher NOLA: Cheddar & White Wine Mac & Cheese w/ Pancetta & Tomato
Starbucks: Grilled Cheese w/ Aged White Cheddar, Yellow Cheddar, Cheddar Jack And Mozzarella On Hearty Multi-Grain Bread
USA Today on Feb 22, 2016: Costa Cruises to Launch Mozzarella Gourmet Bar
“Cruise guests will be able to observe as the cheese is made and sample it while it is still warm. In addition to pizzas, the authentic Italian cheese will be featured in a new Mozzarella Gourmet Bar paired with an assortment high-quality Italian specialities.
Symrise Treks in Chicago, Miami, New York and Portland:
In our treks around the country, it’s evident that cheese has gone from plain to gourmet. Cheese plates are a staple at most restaurants along with provenence, pairings, producer and descriptions of each slice. Along with cheese plates are cheese-centric dishes that feature specific cheeses blended with premium ingredients that take normal American classics to the next level.
22
Grains/MillingAncient Grains,Grits, Porridge, Congee
Source of Inspiration: Consumer:
Chefs FlexitariansHealth
Conscious
23
Industry RestaurantsIn the News Symrise Observation
National Restaurant Association What’s Hot 2016 Culinary Forecast• Ancient Grains (kamut, spelt, amaranth, lupin)• Protein Rich Grains
Flavor & The Menu – Top 10 Trends for 2016• Comfort Bases
Gastropod Miami: Soured Pumpernickel Porridge
Buddakan NYC: Roast Chicken Congee
Ruby Tuesday: Low Country Shrimp & Grits
Le Pain Quotidien: Harvest PorridgePanera Bread: Ancient Grain, Arugula and Chicken Salad
Glenn Roberts, Found of heirloom grain company Anson Mills, appears on CNN’s Parts Unknown with Anthony Bourdain alongside chef Sean Brock to discuss grains and the Southern revival in the U.S.
Top Trend at Starchefs International Chefs Congress 2015:
Milling is a movement - Chefs and pastry chefs are using an ever-widening array of grains with small scale milling operations cropping up coast to coast. And it’s not just chefs and bakers that are taking to grains; the beverage industry is also taking embracing this trend. The “hot” item of the moment is porridge with unexpected flavors turning up in welcome treats.
Grains/MillingAncient Grains, Grits, Porridge, Congee
24
Citrus on FireCitrus Comes to the Kitchen
Source of Inspiration: Consumer:
Chefs Demographic Shifts Mainstream America
25
Industry RestaurantsIn the News Symrise Observation
Citrus on FireCitrus Comes to the Kitchen
Flavor & The Menu – Top 10 Trends for 2016• Citrus on Fire
Mintel Report: Innovation on the Menu• October 2015• International Flavors: Citrus
Boka Seattle: Fried Calamari with Grilled Lemon Octavia San Francisco: Sonoma Duck Breast, Muhammara, Charred MandarinBocca NYC: Insalata di Finocchi w/ Shaved Fennel Grapefruit Mint Citrus Vinaigrette
Applebee’s: Fiesta Lime Chicken
Chick-fil-A: Asian Salad w/ Mandarin Oranges
FSR Magazine on Feb 11, 2015: Citrus and Grapefruit Trend Upward“Driving the renewed interest in citrus and grapefruit is consumers' inclination toward bold, distinctive flavors as well as ingredients with a healthy perception. Citrus creates a balanced dish when combined with other ingredients, allowing restaurants to serve full-flavor meals that are not laden with fat and unnecessary calories.
Grilled Fruit Flavors are an illustration of the influence of Latino consumers on mainstream America
Many chefs and mixologists in the U.S. are integrating grilled fruit in their menu for the unique sweet, smoky and bitter characters. Grilled fruits are part of menus across Latin America, and citrus definitely plays a big part. Grilled citrus flavors capture the unique taste perceptions that are delivered when the sugar content of the fruit caramelizes in the grilling process.
26
Butter/FatReal Fats and Upgraded Butter
Source of Inspiration: Consumer:
Chefs
27
Industry RestaurantsIn the News Symrise Observation
Flavor & The Menu – Top 10 Trends for 2016• Butter Goes Bold
Food Navigator USATop Ten Specialty Food Trends for 2016• Full-Fat Dairy
Succotash D.C.: Dry Aged Bone-In Ribeye w/ Gochujang ButterRoy’s Dallas: Lobster Potstickers w/ Spicy Togarashi Miso Butter SauceApplebee’s : All-Day Brunch Burger w/ Bacon & Onion Seared in Fried Egg
Carraba’s Italian Grill: Mahi Wulfe w/ Basil Lemon Butter
Yahoo! Health on Sept 24, 2015: People Are Eating More Full Fat Foods
“Sales of whole milk in the U.S. for the first half of this year grew by 11 percent, while sales of skim milk shrank by 14 percent. The logic makes sense on some level — low-fat and non-fat foods may have undergone more processing; therefore, their full-fat versions should be more “natural.”
Real Fats & Upgraded Butters = Flavor
Millennials spend around $174/month eating out compared to $153 for other generations combined. Because millennials value eating as an “experience” rather than a satiation exercise, they are willing to spend more for maximum flavor and indulgence. Real fats deliver flavor and the way add flavor after sauces, is butter. This is why butters are making a splash with all kinds of new flavors including herbal, spicy, sweet, sour and smoky butters.
Butter/FatReal Fats and Upgraded Butter